Mr. Richard Vallaster III, CEM

Personify A2Z Events

Contact Details

Personify A2Z Events


Rich started his events career early with leading large scale, city-wide events of 60,000+ attendees. He founded and serves on the board of an international conference and trade show focused on higher education digital communications. Rich currently works as the Director of Client Relations & Support at a2z Events by Personify where he consults with some of the largest tradeshows and event organizers in the country.

He is an active member of the International Association of Exhibitions and Events (IAEE) DC chapter and Professional Convention Management Association (PCMA).  Rich presently serves on several exhibitor advisory committees and speaks to organizers, exhibitors, and attendees regularly traveling to an average of 10 to 20 shows a year.

Rich earned an MBA from Mount St. Mary’s University and holds his Certified in Exhibition Management (CEM) from IAEE. He teaches market research at Hood College in their undergraduate business school and MBA program.