Mr. Jim Hawarden, CEM

Fusion Marketing

Contact Details

Fusion Marketing


Jim Hawarden, CEM, CEO and co-founder of Association Resource Consultants, LLC, has over 20 years of experience managing sales and operations for association trade shows of all sizes and types, from tabletops to large international shows. Jim believes associations change the world, so helping them achieve their vision is what gets him going every day.

Before founding ARC, LLC, Jim managed the trade show and sponsorship program for the National Athletic Trainers Association, with a net square footage of 65,000 and $848,847 in total sales. He was responsible for a 9% growth in revenues, and was instrumental in transitioning the sponsorship program from transactional to relationship-oriented. He also served as a show manager for the International Association of Exhibitions and Events as well as a national sales representative for AVIXA (formerly InfoComm), a mega-show with 1,000 exhibiting companies and 45,000 attendees.


Jim currently serves as the lead for sales and/or operations for clients as diverse as the American Health Information Management Association, Society for Neuroscience, and the California Building Industry Association. His clients come back year after year because he knows his stuff and he makes them more successful. But they also keep him around because he has fun and treats his clients like the VIPs they are. He is a relationship guy, so he’ll handle your event in a way that ensures your exhibitors and attendees leave happy and come back next year.

Jim Hawarden is also an avid Texas Longhorn football fan, craft beer nerd, and music trivia expert. He can be reached at or 469.291.8626.