Plan and execute extensive, multi-touch marketing campaigns, to include direct mail, e-mail, telemarketing, website development, print advertising, social media, and other resources to acquire attendees. Track and monitor response of all executed efforts; making contingency plans where necessary to meet attendee target goals. Manage design and production of all collateral/ ensuring consistent branding and messaging across all marketing materials. Employ data analytics and data mining techniques to effectively target conference attendees. Keep website current with up-to-date marketing copy. Create and deliver ongoing reports on attendee numbers, campaign results and ROI. Conduct market and customer research to enhance our positioning, messaging, and overall marketing and conference strategy.