Graduated from the University of Florida in Marketing, began in retail and Marketing. Worked in County Government for 12 years in Management and Marketing for the Beaches, Ocean Parks Recreation and Port Authority. Became the Director of Cultural and Ecological Tourism.
In 1989 became the Marketing Director for Inlet Harbor Restaurant, Marina & Gift Shop. Responsible for the marketing, PR, and events. Had a marketing budget of $230,000, conducted media buys and interacted with the media. Over the seven years I worked there, gross revenue increased by over 50%, I increased local customer traffic during slow periods and created new and very successful events and concerts throughout the years.
In 2008, I was hired by Digital Press/Brochure Displays as the Executive Director of Marketing and New Business Development. I was responsible for marketing and sales for this multi-faceted printing and distribution company.
In July of I joined Honkfish. We were a Social and Digital Agency that connected brands and organizations to their audiences in the digital space. It was a great gig, but the company ended in February and I moved on to my next adventure.
I began working in the non-profit sector at Haven Recovery Center as the SAVE Docket Coordinator. I coordinate with the Judicial system to develop a new program to assist homeless and indigent individuals that are unable to pay their court fines. I was promoted to the Executive Assistant to the Director and the Marketing Director on the Senior Management team for several years. I directed a name change to Windward Behavioral Care. When issues with a State audit started to close the agency I was hired by Halifax Urban Ministries.
I was again the SAVE Docket Coordinator, but after a few months was promoted to the Director of Development and Community Relations. I worked in that position for three years until hired by the Ocean Center as a Marketing Specialist. I am again working in the tourism industry, which I have 12 years of experience in and now have the non-profit experience to boost. I currently am working to develop leads for the Sales Team and to work on our Marketing Plan including the coordination of the Media Plan, working closely with our advertisers. The Ocean Center hosted a record 123 events, breaking the previous record of 115 in 2015. The convention center drew an estimated 286,223 people, higher the previous year's attendance of 258,146. This also was the second consecutive year of increased attendance at the Ocean Center. Events included a return of the AQS Quiltweek Daytona Beach, Fire Rescue East the Shriners Imperial Session, all returning in 2018. I love what I do!