Experiential Strategist
Erika Welling, CEM, DES, has decades of experience as an innovative and highly driven marketing and operations leader in the hospitality industry. Having been on launch teams for exhibitions, events, attractions, and tours, she utilizes those skills and experiences in her role as CEO and Founder of Blendz Events.
Erika has provided resources and guidance to many during her career, which includes senior-level operations and marketing for international general service contractors in the exhibitions and events industry. Previous to working in the general services contracting world, Erika was Regional and International Director for Themed Restaurants and Attractions, and Director for a prominent Las Vegas transportation and sightseeing company.
Erika has served over 18 years on the board of the Las Vegas Hospitality Association (LVHA), presently serves as a SWIAEE Board Director, is on the CEM faculty and commission and is the Chair for the IAEE Membership Engagement Committee. Throughout her career, Erika has served on boards of tourism, professional education and philanthropic associations.
Erika invariably incorporates her education learned from the Art Institute of Pittsburgh and art experience within her profession. In her free time, she enjoys an assortment of art projects, reading, skiing, and hiking.