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  • 2019 CEM Course Registration is NOW OPEN!!

    CEM Learning Program
    Register for 2019 CEM courses today, and be one step closer to earning this globally recognized professional designation!


    Who will be this year’s Bob Dallmeyer Educator of the Year? You Tell Us!
    The Bob Dallmeyer Educator of the Year Award is presented to IAEE members who possess outstanding creativity, a positive attitude and the ability to transfer knowledge through good communication skills and innovative teaching to promote life-long learning to exhibitions and events industry professional – this includes CEM Learning Program Faculty! Do you know someone who fits this description? Read the complete award criteria here and then log in to your IAEE Member Dashboard to submit your nomination – it is quick and easy!

    Need Funding For CEM Courses?
    The Bob Dallmeyer Education Fund Task Force is committed to recognizing deserving individuals by providing funding for them to further their professional growth in the exhibitions and events industry. Funds received may be used towards the CEM Learning Program and there is no stated limit to the amount that can be requested or granted.

    All applications, including required attachments, must be received by 1 September and recipients will be notified by 15 October. Click here to learn more and apply.

    Click here for the list of Upcoming U.S. Courses
  • CEIR Releases Sixth Report in Attendee ROI Playbook Series

    Understanding Shared and Unique Gender Needs and Preferences

    he Center for Exhibition Industry Research (CEIR) announced today the release of the sixth report in the Attendee ROI Playbook series entitled, Gender Differences and Similarities.
     “This document takes a deep dive look at how gender influences what men and women strive to achieve at B2B exhibitions, how they navigate an event and what they value most,” said CEIR Senior Research Director, Nancy Drapeau, PRC.”
    2018 Attendee ROI Playbook
    “There are a number of nuanced differences for organizers and exhibitors to pay attention to, and one ‘aha’ for me is the importance of learning for women,” said CEIR CEO Cathy Breden, CMP, CAE. “We know B2B exhibitions are a valued resource for both men and women to get the training they need for career success. Though this research speaks to unique needs for women, that learning is important at a higher rate regardless of their age.

    “Career-stages are apt to vary for women over the course of their lives,” Breden continued. “For younger women, learning is important to help advance their fledging careers. For some women reentering the workforce after their children reach a certain age, it is a setting to jump start careers. A special shout out of thanks to the PCMA Education Foundation, whose financial support helped make this research possible.”

    This 21-page report provides an analysis of attendees by gender for the following:
    • Generationally
    • Attendee job level and job function
    • Workforce profile
    • Motherhood and impact on labor force participation rates
    • Purchasing influence
    • Decision-making process for attending
    • Importance of objectives for attending
    • Extent of pre-planning activities
    • Extent of tracking activities while at an exhibition
    • Process followed to evaluate outcome of attending
    • Metrics used to determine value/ROI of attending
    • Net Promoter Score (NPS)
    • Attendee ROI/Value Scorecard – summary of the most popular metrics used, where metric users find their needs are met and where B2B exhibitions deliver the best value/ROI
    • Ranking of B2B exhibitions compared to other primary information sources relied upon for business information and purchasing decision needs
    • Average number of B2B exhibitions attended in the past two years
    • Anticipated volume of attendance in the next two years
    • Reasons for anticipated volume of attendance in the next two years
    Through the generous sponsorship of this study by the PCMA Education Foundation and IAEE, all reports released in this study series are available at no charge on the CEIR website here.

    About CEIR
    The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit