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    DALLAS, 7 October 2019 – The Center for Exhibition Industry Research (CEIR) announces a new Industry Insights Series Report, Demystifying Electrical Services for the Exhibitor, a staple in the CEIR library updated by Immediate Past President of ESCA Richard P. Curran, CEO and President of Expo Convention Contractors. This report was originally authored by Steven Hagstette, Sr., who has since retired from Freeman as Senior Vice President, Nevada Region.

    This report is a must-read for new exhibitors who want to minimize exhibiting expenses, as Curran delineates a step-by-step process on how to determine how much electrical power is needed for a booth; how to clearly lay out where to install power; and other tips and tricks on how to minimize cost and time.

    “With a little knowledge and pre-planning, you can have a smooth set up and save your company money as well,” advocates Curran.

    “The logistics of planning an exhibit booth are essential to do well,” said CEIR CEO Cathy Breden, CAE, CMP. “The devil is in the details. Thinking about what electrical power is needed for a booth and ordering it properly helps exhibitors save money and avoid headaches! Read this report to understand what to do. CEIR thanks Rich, Steve and ESCA for offering their extensive expertise on this subject.”

    This seven-page report provides a process to follow to order electrical services in a way that minimizes expenses and helps ensure a smooth installation. It includes discussion on:

    • Determining specifics relating to ordering electric power:
      • Calculating how much is needed
      • Timing of power – 24 hours or less?
      • Placement of power equipment in a booth
    • Submitting an order that clearly delineates where power equipment is to be placed in a booth
    • Submitting labor orders that help avoid higher labor rates
    • A checklist of action items to help save money and time

    Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

    About CEIR
    The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit

  • Why AV in event planning is a priority over food service

    By Scott Stedronsky


    MPI blue logo

    [This article was originally published by MPI Chicago Area Chapter.]

    It’s one of the first things event planners ruminate over as they get the go-ahead to execute the next big corporate confab: What food to serve attendees. Among event planning priorities, yes, the menu is important, but not at the very outset.

    Of course, in the end everything matters. As you build and execute by securing hotel accommodations, travel, entertainment, decorations, table settings and every other detail imaginable to create a singular experience, none of these should be the initial focal point of your planning concerns.

    First Priority: Know Thy Objective

    Your event should mean business. Consider why this event is being planned and presented in the first place and how it will support, reinforce or alter corporate perception, internally or outwardly.

    Is the company rallying the sales team for the coming year? Launching a new product or brand campaign? Highlighting organization and personnel achievements? Ultimately, every high-impact event has a mission to produce an outcome that management cares about.

    The content and messaging of an event is the most important part of the proceedings. How they’re planned and executed means the difference between delivering a predictable mundane corporate presentation or a real experience that leaves your attendees with a lasting impression, which is where the AV planning comes into play.

    Getting this right is where you’ll ultimately be judged. And that’s the primary reason to sort out how you’ll execute the event.

    So, before spending another second thinking about anything else, consider how the message is conveyed between the people presenting and the people listening, watching and experiencing.

    Why the Audio Visual Matters First

    Why AV in Event Planning is Priority Over Food Service 2

    Here are the reasons why AV and event staging need to be thought of far higher in your event planning priorities.

    AV planning helps you understand if you only need a meeting… or require a show. This goes back to the event objectives we mentioned. Conferring with an event specialist can help you resolve what the event requires. A smaller gathering will mean a less involved plan. The greater the stakes, AV becomes more elaborate and complex. Ultimately, how much goes into an event and its size depends greatly on objective, audience and budget.

    AV planning helps you understand the venue. All event spaces are not created equal. Some are easy. Others, present some rather unique challenges.

    Experienced event staging companies will insist on a site-walkthrough. Adding this process to your even planning priorities can reveal all kinds issues to get an event to the level that you expect it to be, allowing for course corrections and alternatives to be planned well before they present significant issues later.

    AV planning helps you organize. There are all kinds of event planning guides for event planners, but the technical execution requires its own process. High-level event specialists tightly organize every phase of development and execution. They work with planners and walk through the entire AV and staging game plan and event design, detailing what happens before, during and after to anticipate challenges and maintain zero guesswork.

    They should also supply proof of process. Ask for a visible and demonstrable workflow planning and execution procedure that tightly organizes every step of an event, from designing the staging, lighting and sound for the venue, all they way down to post-event breakdown.

    Why AV in Event Planning is Priority Over Food Service 3

    AV planning helps you budget accurately. By understanding event requirements, you arm yourself with the precise equipment, services and technical staff your event needs, contracted up front. Better yet, this eliminates casualty runs for missing or added equipment that can add cost to an event. That reduces last-minute and rush labor charges.

    And as you focus in on what the audiovisual specialists will deliver, you’ll want to ensure the venue dials back on its in-house AV requirements. These hotel packages include equipment and services you won’t need, with hidden charges that can surprise you at the event’s conclusion. AV pros can review the contract and supply guidance on how to reduce or avoid those costs.

    Let us reiterate that nothing is unimportant when planning and executing an event. Every detail matters, including the food. Just bear in mind by prioritizing AV support at the start of your event planning priorities, you’ll increase the likelihood of dishing up an event that satisfies all attendees’ appetites.

    This piece first appeared on the Stage Right, Inc. blog.

    Audiovisual Rental and Staging Professional.
    Principal at Stage Right, Inc.