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Future Planned Use of the B2B Exhibition Channel
Newest CEIR Head of Marketing Insights Series Report
The Center for Exhibition Industry Research (CEIR) released Future Planned Use of the B2B Exhibition Channel, the fifth report in its newest series providing insights from marketing leadership at organizations in North America.
Future Planned Use of the B2B Exhibition Channel reports the anticipated change in the level of spending on B2B exhibitions this year; details how the channel will help achieve urgent marketing and sales objectives in the next several years, and whether roles will continue as is, expand or decrease; and outlines which elements marketing executives plan to add to their exhibit programs.
The International Association of Exhibitions and Events® (IAEE) proudly joined the fight against human trafficking through its support of ECPAT-USA, the leading policy organization in the United States seeking to end the commercial, sexual exploitation of children. ECPAT-USA focuses on awareness, advocacy, policy and legislation, and is a member of ECPAT International, a network of organizations in 95 countries working together toward one common mission: to eliminate the sexual exploitation of children.