By Gary Shapiro
The coronavirus outbreak created – and continues to cause – economic disruption and cancellation of many events. As events slowly return, they will be different. Organizers and participants willing to innovate can emerge from this downturn stronger than before.
“Innovate or die!” That’s the simple but powerful mantra I use to present the philosophy behind ninja innovation. Ninja innovators work with – rather than against – disruptive industry trends to build stronger, more resilient and more efficient businesses. On an organizational level, it’s often easier to stick to business as usual than it is to take the risks that spark innovative change. But the coronavirus is a powerful enemy of business as usual. Now as we return to live events, we must innovate to survive.