Announcements

  • Save the Date! 2019 CEIR Predict

    16-17 September | MGM National Harbor

    Predict provides big picture information and data to gain insights through forward thinking content across market verticals and helps to position your organization to be future focused. Even with Hurricane Florence as a threat, the 2018 CEIR Predict Conference saw high attendance numbers. View the recap video below.
  • 2019 Expo! Expo! Call for Proposals – 2 weeks left to Submit!

    Submit an idea/abstract for the show for shows in Las Vegas taking place on 3-5 December 2019. Expo! Expo! education includes programming for our members, by our members. Submission process open until Friday, 29 March! 
  • Johnson & Wales University Sets the Stage at Expo! Expo!

    Visit IAEE's Blog Station to read how JWU set the stage at Expo! Expo! in New Orleans, 2018. By Melinda Hill. Feb. 18, 2019.
  • CEIR - Exhibition Industry Continues to Grow

    CEIR Announces 2018 Fourth Quarter Results
    Exhibition Industry Continues to Grow

    The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the fourth quarter of 2018. The growth of the industry, as measured by the CEIR Total Index, accelerated from a year-over-year gain of 0.9% in the third quarter to 2.5% in the fourth quarter (see Figure 1). With this stronger performance, the exhibition industry has narrowed the growth gap with inflation-adjusted GDP (see Figure 2).

    Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-over-Year Growth, 2011Q1-2018Q4
    Overall Exhibition Industry
    Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-over-Year Growth, 2008Q1-2018Q4
    Year over year

    "The performance during the fourth quarter shows the resilience of the exhibition industry despite uncertainties surrounding the trade negotiation with China, volatile stock markets and slowing world economic growth,” said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.

    Food; Government; and Raw Materials and Science all registered robust year-over-year gains. In contrast, Consumer Goods and Retail Trade; Financial, Legal, and Real Estate; and Transportation posted year-over-year declines.

    All exhibition metrics in the fourth quarter posted positive year-over-year gains (Figures 3 and 4). Real revenues (nominal revenues adjusted for inflation) and attendees posted the largest increase of 4.4% and 3.2%, respectively. Net square feet (NSF) rose 1.6% and exhibitors expanded 1.0%.

    Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2018Q4
    Quarterly CEIR Metrics
    Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 20Year-over-Year Growth, 2009-2018Q409-2018Q4

    For the year 2018 as a whole, the Total Index increased by 1.9%, just slightly lower than the 2.0% gain in 2017. At 109.0 (2014=100), the Total Index in 2018 surpassed the previous peak of 107.6 in 2007.

    “Nearly a decade after the Great Recession, the exhibition industry in 2018 has finally entered an aggregate size above the previous peak,” said CEIR CEO Cathy Breden, CMP, CAE. “Barring an unexpected recession, the overall growth for the industry in 2019 will continue, albeit at a modest pace, as the economy remains healthy, even though a little softer than 2018.”

    In addition to compiling the quarterly exhibition index, CEIR also offers analytical tools, an annual in-depth report and an outlook conference. The CEIR Event Performance Analyzer provides exhibition organizers with a tool to measure how an event is performing in its sector, as well as in the overall industry. The CEIR Index Report provides an economic overview of the exhibition industry, including key indicators for growth. Together, these resources provide insights for developing business strategies and goals. The 2019 CEIR Index Report will be released in April and will include a three-year forecast for the business-to-business exhibitions and events industry.

    The annual CEIR Predict Conference, scheduled for 16-17 September 2019 at the MGM National Harbor, will provide exhibition professionals with macroeconomic insights and help attendees understand the economic and political factors impacting the exhibition industry.

    About CEIR
    The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • 2019 Expo! Expo! Call for Proposals is now open!

    Submit an idea/abstract for the show for shows in Las Vegas taking place on 3-5 December 2019. Expo! Expo! education includes programming for our members, by our members. Submission process open until Friday, 29 March!
  • IAEE Blog Station! How to Negotiate When You Are Bullied and Harassed

    Negotiating with gossips can make anyone feel uncomfortable. Go to this link to learn how you can negotiate when you’re bullied from Linda Swindling.

     
  • CEIR Releases Final Report in Attendee ROI Playbook Series

    The Center for Exhibition Industry Research (CEIR) announced today the release of the seventh and final report in the Attendee ROI Playbook series, entitled, Where Value and Metrics Vary by Event Size.

    “Organizers may think that the larger an event is, the more likely an attendee is to be satisfied,” said CEIR Vice President of Research Nancy Drapeau, PRC. “This report uncovers competitive advantages for B2B exhibitions of every size. It takes a close look at the decision to attend an event, metrics used to determine the value of attending and how well events perform against these expectations by event size.”

    2018 Attendee ROI Playbook
    “The Attendee ROI Playbook series is one of most robust studies CEIR has conducted,” said CEIR CEO Cathy Breden, CMP, CAE. “This seven-report series contains a wealth of great information for exhibition organizers, as well as service providers, that can help with their strategic planning discussions.”

    Breden further noted, “Many thanks to the PCMA Education Foundation, whose financial support helped make this research possible.”

    This 13-page report provides an analysis of how attendee preferences and behaviors vary by an event’s size including:
    • Objectives for attending;
    • Decision-making process to attend;
    • Pre-planning and tracking activities while visiting an event; and
    • Metrics used to evaluate the outcome of attending and how well B2B exhibitions perform to these metrics.
    Through the generous sponsorship of this study by the PCMA Education Foundation and IAEE, all reports released in this study series are available at no charge on the CEIR website here.

    About CEIR
    The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • Sign up today for one of CEIR's 2019 Golf Tournaments!

    Support received from CEIR golf tournaments provides funding for important industry research and provides great networking opportunities to entertain current and prospective clients and spend valuable face-to-face time with industry peers.

    April 29
    Washington D.C. Area Tournament
    Lansdowne Resort & Spa
    Leesburg, VA

    May 6
    Chicago Area Tournament
    Stonebridge Country Club
    Aurora, IL

    Go to this link to sign up today!
  • IAEE News Blog Station: The Premier Resource for Exhibition and Event Professionals

    Read how to get your brand noticed and remembered using the power of color via Preferred Partner, 4imprint.

    Choose Wisely: The Power Colours Can Have On Your Brand Identity
  • IAEE Women's Leadership Regional Half Day Forum

    We are excited to announce a series of regional Women’s Leadership half-day forums. We’re kicking off the first regional event near you in Los Angeles, CA on Tuesday, 26 February.

    IAEE and MPI are partnering on three regional events focused on women and leadership in the Exhibitions and Meetings Industry. Each regional event will co-locate IAEE’s four-hour Women’s Leadership Forum geared to all women in all stages of career development and MPI’s four-hour Women in Leadership: Executive Leadership Skills Certificate Program offered to those in current executive level positions and those wishing to ascend to executive leadership roles.

    Please note that IAEE’s program is a morning program ending with lunch and MPI’s program begins after lunch at 1:00 PM, concluding at 5:00 PM. There are separate registrations for each program. For any questions, please contact IAEE’s education department.

    The Los Angeles event will feature two keynotes – Jennifer Mueller, Ph.D. on Leading Creative Change and Sarita Maybin on How to Stay Positive and Focused in Uncertain Times – a panel discussion and will end with a networking luncheon.

    For a detailed schedule of events and program information, please visit the WLF Los Angeles page.

    As of today, flights to LAX from major airports in the Southwest region are still inexpensive, around $200.

    Important Deadlines
    Housing Deadline: Friday, 25 January
    Registration Deadline: Friday, 22 February
  • 2019 CEM Course Registration is NOW OPEN!!

    CEM Learning Program
    Register for 2019 CEM courses today, and be one step closer to earning this globally recognized professional designation!

    REGISTER FOR 2019 CEM CLASSES HERE

    Who will be this year’s Bob Dallmeyer Educator of the Year? You Tell Us!
    The Bob Dallmeyer Educator of the Year Award is presented to IAEE members who possess outstanding creativity, a positive attitude and the ability to transfer knowledge through good communication skills and innovative teaching to promote life-long learning to exhibitions and events industry professional – this includes CEM Learning Program Faculty! Do you know someone who fits this description? Read the complete award criteria here and then log in to your IAEE Member Dashboard to submit your nomination – it is quick and easy!

    Need Funding For CEM Courses?
    The Bob Dallmeyer Education Fund Task Force is committed to recognizing deserving individuals by providing funding for them to further their professional growth in the exhibitions and events industry. Funds received may be used towards the CEM Learning Program and there is no stated limit to the amount that can be requested or granted.

    All applications, including required attachments, must be received by 1 September and recipients will be notified by 15 October. Click here to learn more and apply.

    Click here for the list of Upcoming U.S. Courses
  • CEIR Releases Sixth Report in Attendee ROI Playbook Series

    Understanding Shared and Unique Gender Needs and Preferences

    he Center for Exhibition Industry Research (CEIR) announced today the release of the sixth report in the Attendee ROI Playbook series entitled, Gender Differences and Similarities.
     “This document takes a deep dive look at how gender influences what men and women strive to achieve at B2B exhibitions, how they navigate an event and what they value most,” said CEIR Senior Research Director, Nancy Drapeau, PRC.”
    2018 Attendee ROI Playbook
    “There are a number of nuanced differences for organizers and exhibitors to pay attention to, and one ‘aha’ for me is the importance of learning for women,” said CEIR CEO Cathy Breden, CMP, CAE. “We know B2B exhibitions are a valued resource for both men and women to get the training they need for career success. Though this research speaks to unique needs for women, that learning is important at a higher rate regardless of their age.

    “Career-stages are apt to vary for women over the course of their lives,” Breden continued. “For younger women, learning is important to help advance their fledging careers. For some women reentering the workforce after their children reach a certain age, it is a setting to jump start careers. A special shout out of thanks to the PCMA Education Foundation, whose financial support helped make this research possible.”

    This 21-page report provides an analysis of attendees by gender for the following:
    • Generationally
    • Attendee job level and job function
    • Workforce profile
    • Motherhood and impact on labor force participation rates
    • Purchasing influence
    • Decision-making process for attending
    • Importance of objectives for attending
    • Extent of pre-planning activities
    • Extent of tracking activities while at an exhibition
    • Process followed to evaluate outcome of attending
    • Metrics used to determine value/ROI of attending
    • Net Promoter Score (NPS)
    • Attendee ROI/Value Scorecard – summary of the most popular metrics used, where metric users find their needs are met and where B2B exhibitions deliver the best value/ROI
    • Ranking of B2B exhibitions compared to other primary information sources relied upon for business information and purchasing decision needs
    • Average number of B2B exhibitions attended in the past two years
    • Anticipated volume of attendance in the next two years
    • Reasons for anticipated volume of attendance in the next two years
    Through the generous sponsorship of this study by the PCMA Education Foundation and IAEE, all reports released in this study series are available at no charge on the CEIR website here.

    About CEIR
    The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • CEIR Announces 2018 Third Quarter Index Results

    The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the third quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a modest year-over-year gain of 1.0% (see Figure 1), even though it underperformed the macroeconomy (see Figure 2). While the performance during the third quarter was weaker than the first two quarters of the year, it was a significant improvement over the same quaruarter in 2017 when it registered a year-over-year decline of 0.2%.

    The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the third quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a modest year-over-year gain of 1.0% (see Figure 1), even though it underperformed the macroeconomy (see Figure 2). While the performance during the third quarter was weaker than the first two quarters of the year, it was a significant improvement over the same quarter in 2017 when it registered a year-over-year decline of 0.2%.The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the third quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a modest year-over-year gain of 1.0% (see Figure 1), even though it underperformed the macroeconomy (see Figure 2). While the performance during the third quarter was weaker than the first two quarters of the year, it was a significant improvement over the same quarter in 2017 when it registered a year-over-year decline of 0.2%.

    Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-over-Year Growth, 2011Q1-2018Q3Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-over-Year Growth, 2011Q1-2018Q3
    Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-over-Year Growth, 2008Q1-2018Q3.
    Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-over-Year Growth, 2008Q1-2018Q3
    “The growth of the exhibition industry should pick up the pace during the fourth quarter of the year and, at least, through the first half of next year as the economy remains strong despite uncertainties surrounding the trade negotiation with China, volatile stock market and slowing world economic growth,” said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.

    Discretionary Consumer Goods and Services; Government; and Medical and Health Care all registered robust year-over-year gains. In contrast, Business Services; Consumer Goods and Retail Trade; and Education posted year-over-year declines.

    All exhibition metrics in the third quarter posted positive year-over-year gains (Figures 3 and 4). Real revenues (nominal revenues adjusted for inflation) and attendees posted the largest increase of 2.4% and 1.1%, respectively, followed by net square feet (NSF) which rose 0.6%, whereas exhibitors gained 0.1%.

    Several industries have been in a secular decline including Business Services; Consumer Goods and Retail Trade; Education; and Financial, Legal and Real Estate sectors. “Anemic growth in the number of exhibitors is in part attributable to secular downward trends evidenced in these sectors,” said CEIR CEO Cathy Breden, CMP, CAE. “Barring any other negative downward trends in the economy, and until these sectors stabilize, the overall growth for the industry will remain modest.”

    Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2018Q3
    Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2018Q3
    Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2009-2018Q3
    Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2009-2018Q3
    The CEIR Event Performance Analyzer provides exhibition organizers with a tool to measure how an event is performing in its sector, as well as in the overall industry. The CEIR Index Report provides an economic overview of the exhibition industry, including key indicators for growth. Together, these resources provide insights for developing business strategies and goals.

    The annual CEIR Predict Conference, scheduled for 16-17 September 2019 at the MGM National Harbor, outside of Washington, D.C., will provide exhibition professionals with macroeconomic insights and help attendees understand the economic and political factors impacting the exhibition industry.

    About CEIR
    The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • Mentor & Mentee Program at Expo! Expo!

    Expo! Expo! IAEE’s Annual Meeting & Exhibition Mentor/Mentee Program for First Timer New Members
    First Timer / New Member Meet-Up will be held at Expo! Expo! to provide a casual networking space for First Timer / New Members. Each member that comes in under the First Timer / New Member program will be matched with a mentor and have an opportunity to meet on Monday afternoon and throughout the remainder of the event. Along with networking, there will be receptions and a “Getting the Most Out of Expo! Expo!” program to attend.

    Those that have attended Expo! Expo! in the past and would like be mentor go to this link to fill out the form and we will get you matched up right away. 

    If you haven't attended Expo! Expo! and would like to be mentored go to this link to fill out the form. 

    Trust a mentor to guide you through the many facets of engagement opportunities during the “show for shows”.






  • IAEE Announces Partnership with VisitDallas for Women’s Leadership Initiatives and Forum

    Click here to read more about the partnership between IAEE and VisitDallas for its Women's Leadership Initiative!
  • PCI and GDPR Webinar

    Did you miss the recent PCI and GDPR webinar?  If so, we have two ways you can still get that valuable information: click here to listen to the recorded version of the program and get all your answers to your burning questions, or use this handy tip sheet that will give you the highlights of the program.
  • Attend Expo! Expo! 2018 as a Hosted Buyer!

    Are you a new organizer member since January 1 2018 or has it been awhile since you’ve attended Expo! Expo!? Hosted Buyer is the perfect program to get you to the “Show for Shows”. Go to this link to see if you qualify!
  • Buttine Gives Members a DISCOUNT!

    Trust your show with the best! Buttine gives members a discount on ShowDown® Event Cancellation insurance. For more information, click here.
  • 4imprint: Looking to Impress Customers?

    Looking to impress customers? Check out 4imprint's selection of swag. Plus, members get 10% off! More info: http://bit.ly/IAEEsPreferredPartners
  • Blue Pay Provides Peace of Mind!

    Have peace of mind with your payment processing service! Preferred Partner BluePay can help you with that. Click here to find out what they can offer to you.
  • Don't Let Insurance Scare You!

    Don’t let insurance scare you! Our Preferred Partner, Buttine provides answers to all your show insurance questions. Click here to learn more about Buttine  insurance.
  • IAEELive – A Consumer Events Forum

    Designed in collaboration with the IAEE Consumer Events Council, this new IAEE stand alone event is specially geared to those who produce consumer focused shows or live events!

    Presenters will guide conversations and networking exercises that will engage participants to think differently and creatively.  Discuss strategic ideas beyond tactics and checklists that create events with shared passion and purpose. Topics include creating an experience through concept and design, simplifying your social media messaging and the ever important safety and security strategies.

    This event qualifies for 3.5 credit hours toward CEM recertification.
  • New CEIR Report Series Offers Survival Guide on How to Grow Attendance

    First Report Examines Planning and Goal Setting that Positions a Campaign for Success
    CEIR
    The Center for Exhibition Industry Research (CEIR) announced today the release of the first report in its newest series for attendee marketers, How to Grow Attendance. This series provides benchmarks for all phases of a marketing campaign and looks forward on where marketers seek to improve approaches in the near future.

    Report One: Planning and Goal Setting that Positions Efforts for Success documents the most popular approaches used by organizers for attendee marketing and pinpoints characteristics where attendee growth is achieved.
    Challenges
    Report One: Planning and Goal Setting that Positions Efforts for Success finds that the differences in approach between organizers that achieve growth and those that do not are nuanced. It reveals that those who are successful focus on achieving goals and metrics defined at the outset of a marketing campaign.

    The report also shows that the use of analytics for new attendee acquisition is evident at a higher rate among those who grew attendance than among those that suffered attendance decline. Success rates and other unique characteristics tied to attendee growth are also summarized in the report.

    This 18-page report inventories the following:
    • Biggest challenges encountered in striving to grow attendance
    • Breakout characteristics among those that grew attendance
    • Planning process for defining a marketing campaign
      • Which departments are involved
      • Factors considered
    • Goals set and used to evaluate the outcome of a campaign
    • Metrics set and used to evaluate the outcome of a campaign
    • Use of data analytics to help define a marketing campaign
    • Use of dashboards to monitor a campaign while in progress
    In addition to total results, this report identifies unique differences by event size and by type of business-to-business (B2B) exhibition organizer, association versus independent.

    Remaining reports in the 2018 How to Grow Attendance Report Series to be published in the coming months are:
    • Part Two: Marketing Channel Mix and Other Tactics that Drive Growth
    • Part Three: Messaging that Resonates and Delivers
    • Part Four: Plans on Where to Improve Approach in Near-term Future
    Click here to download Part One: Planning and Goal Setting that Positions Efforts for Success.EDPA, ESCA, IAEE, IAVM and SISO members can access the CEIR library and reports at no cost – a benefit of membership in these organizations.

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

    “The How to Grow Attendance series offers a lifeline to attendee marketers who may feel overwhelmed by today’s fast-changing marketing environment,” said CEIR CEO Cathy Breden, CMP, CAE. “This research offers a road map of the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance. Attendee marketing teams can use these tools to evaluate what they are doing and develop ways to enhance the outcome of their efforts.”