Announcements

  • CEIR Announces 2018 Third Quarter Index Results

    The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the third quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a modest year-over-year gain of 1.0% (see Figure 1), even though it underperformed the macroeconomy (see Figure 2). While the performance during the third quarter was weaker than the first two quarters of the year, it was a significant improvement over the same quaruarter in 2017 when it registered a year-over-year decline of 0.2%.

    The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the third quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a modest year-over-year gain of 1.0% (see Figure 1), even though it underperformed the macroeconomy (see Figure 2). While the performance during the third quarter was weaker than the first two quarters of the year, it was a significant improvement over the same quarter in 2017 when it registered a year-over-year decline of 0.2%.The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the third quarter of 2018. The performance of the industry, as measured by the CEIR Total Index, posted a modest year-over-year gain of 1.0% (see Figure 1), even though it underperformed the macroeconomy (see Figure 2). While the performance during the third quarter was weaker than the first two quarters of the year, it was a significant improvement over the same quarter in 2017 when it registered a year-over-year decline of 0.2%.

    Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-over-Year Growth, 2011Q1-2018Q3Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-over-Year Growth, 2011Q1-2018Q3
    Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-over-Year Growth, 2008Q1-2018Q3.
    Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-over-Year Growth, 2008Q1-2018Q3
    “The growth of the exhibition industry should pick up the pace during the fourth quarter of the year and, at least, through the first half of next year as the economy remains strong despite uncertainties surrounding the trade negotiation with China, volatile stock market and slowing world economic growth,” said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.

    Discretionary Consumer Goods and Services; Government; and Medical and Health Care all registered robust year-over-year gains. In contrast, Business Services; Consumer Goods and Retail Trade; and Education posted year-over-year declines.

    All exhibition metrics in the third quarter posted positive year-over-year gains (Figures 3 and 4). Real revenues (nominal revenues adjusted for inflation) and attendees posted the largest increase of 2.4% and 1.1%, respectively, followed by net square feet (NSF) which rose 0.6%, whereas exhibitors gained 0.1%.

    Several industries have been in a secular decline including Business Services; Consumer Goods and Retail Trade; Education; and Financial, Legal and Real Estate sectors. “Anemic growth in the number of exhibitors is in part attributable to secular downward trends evidenced in these sectors,” said CEIR CEO Cathy Breden, CMP, CAE. “Barring any other negative downward trends in the economy, and until these sectors stabilize, the overall growth for the industry will remain modest.”

    Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2018Q3
    Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2018Q3
    Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2009-2018Q3
    Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-over-Year Growth, 2009-2018Q3
    The CEIR Event Performance Analyzer provides exhibition organizers with a tool to measure how an event is performing in its sector, as well as in the overall industry. The CEIR Index Report provides an economic overview of the exhibition industry, including key indicators for growth. Together, these resources provide insights for developing business strategies and goals.

    The annual CEIR Predict Conference, scheduled for 16-17 September 2019 at the MGM National Harbor, outside of Washington, D.C., will provide exhibition professionals with macroeconomic insights and help attendees understand the economic and political factors impacting the exhibition industry.

    About CEIR
    The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • Mentor & Mentee Program at Expo! Expo!

    Expo! Expo! IAEE’s Annual Meeting & Exhibition Mentor/Mentee Program for First Timer New Members
    First Timer / New Member Meet-Up will be held at Expo! Expo! to provide a casual networking space for First Timer / New Members. Each member that comes in under the First Timer / New Member program will be matched with a mentor and have an opportunity to meet on Monday afternoon and throughout the remainder of the event. Along with networking, there will be receptions and a “Getting the Most Out of Expo! Expo!” program to attend.

    Those that have attended Expo! Expo! in the past and would like be mentor go to this link to fill out the form and we will get you matched up right away. 

    If you haven't attended Expo! Expo! and would like to be mentored go to this link to fill out the form. 

    Trust a mentor to guide you through the many facets of engagement opportunities during the “show for shows”.






  • IAEE Announces Partnership with VisitDallas for Women’s Leadership Initiatives and Forum

    Click here to read more about the partnership between IAEE and VisitDallas for its Women's Leadership Initiative!
  • PCI and GDPR Webinar

    Did you miss the recent PCI and GDPR webinar?  If so, we have two ways you can still get that valuable information: click here to listen to the recorded version of the program and get all your answers to your burning questions, or use this handy tip sheet that will give you the highlights of the program.
  • Attend Expo! Expo! 2018 as a Hosted Buyer!

    Are you a new organizer member since January 1 2018 or has it been awhile since you’ve attended Expo! Expo!? Hosted Buyer is the perfect program to get you to the “Show for Shows”. Go to this link to see if you qualify!
  • Buttine Gives Members a DISCOUNT!

    Trust your show with the best! Buttine gives members a discount on ShowDown® Event Cancellation insurance. For more information, click here.
  • 4imprint: Looking to Impress Customers?

    Looking to impress customers? Check out 4imprint's selection of swag. Plus, members get 10% off! More info: http://bit.ly/IAEEsPreferredPartners
  • Blue Pay Provides Peace of Mind!

    Have peace of mind with your payment processing service! Preferred Partner BluePay can help you with that. Click here to find out what they can offer to you.
  • Don't Let Insurance Scare You!

    Don’t let insurance scare you! Our Preferred Partner, Buttine provides answers to all your show insurance questions. Click here to learn more about Buttine  insurance.
  • IAEELive – A Consumer Events Forum

    Designed in collaboration with the IAEE Consumer Events Council, this new IAEE stand alone event is specially geared to those who produce consumer focused shows or live events!

    Presenters will guide conversations and networking exercises that will engage participants to think differently and creatively.  Discuss strategic ideas beyond tactics and checklists that create events with shared passion and purpose. Topics include creating an experience through concept and design, simplifying your social media messaging and the ever important safety and security strategies.

    This event qualifies for 3.5 credit hours toward CEM recertification.
  • New CEIR Report Series Offers Survival Guide on How to Grow Attendance

    First Report Examines Planning and Goal Setting that Positions a Campaign for Success
    CEIR
    The Center for Exhibition Industry Research (CEIR) announced today the release of the first report in its newest series for attendee marketers, How to Grow Attendance. This series provides benchmarks for all phases of a marketing campaign and looks forward on where marketers seek to improve approaches in the near future.

    Report One: Planning and Goal Setting that Positions Efforts for Success documents the most popular approaches used by organizers for attendee marketing and pinpoints characteristics where attendee growth is achieved.
    Challenges
    Report One: Planning and Goal Setting that Positions Efforts for Success finds that the differences in approach between organizers that achieve growth and those that do not are nuanced. It reveals that those who are successful focus on achieving goals and metrics defined at the outset of a marketing campaign.

    The report also shows that the use of analytics for new attendee acquisition is evident at a higher rate among those who grew attendance than among those that suffered attendance decline. Success rates and other unique characteristics tied to attendee growth are also summarized in the report.

    This 18-page report inventories the following:
    • Biggest challenges encountered in striving to grow attendance
    • Breakout characteristics among those that grew attendance
    • Planning process for defining a marketing campaign
      • Which departments are involved
      • Factors considered
    • Goals set and used to evaluate the outcome of a campaign
    • Metrics set and used to evaluate the outcome of a campaign
    • Use of data analytics to help define a marketing campaign
    • Use of dashboards to monitor a campaign while in progress
    In addition to total results, this report identifies unique differences by event size and by type of business-to-business (B2B) exhibition organizer, association versus independent.

    Remaining reports in the 2018 How to Grow Attendance Report Series to be published in the coming months are:
    • Part Two: Marketing Channel Mix and Other Tactics that Drive Growth
    • Part Three: Messaging that Resonates and Delivers
    • Part Four: Plans on Where to Improve Approach in Near-term Future
    Click here to download Part One: Planning and Goal Setting that Positions Efforts for Success.EDPA, ESCA, IAEE, IAVM and SISO members can access the CEIR library and reports at no cost – a benefit of membership in these organizations.

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

    “The How to Grow Attendance series offers a lifeline to attendee marketers who may feel overwhelmed by today’s fast-changing marketing environment,” said CEIR CEO Cathy Breden, CMP, CAE. “This research offers a road map of the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance. Attendee marketing teams can use these tools to evaluate what they are doing and develop ways to enhance the outcome of their efforts.”

  • Helen Brett Scholarship

    The Helen Brett scholarship was established by Mr. Robert Kolinek, CEM, CMP and named for his grandmother, Helen Brett, who was a pioneer in the exhibition industry. The purpose of the scholarship is to assist individuals who are exploring the study of exhibition management with the end goal of advancing their career in this field. The scholarship serves to promote the exhibitions and events industry by attracting college level students into the field of study and encouraging their pursuit with financial support.

    Scholarships are awarded on a competitive basis based upon pursuit of a degreed major focusing on exhibition and/or event management. If within a hospitality program, focus of study should be the exhibitions and events industry or those programs which are viewed by IAEE as particularly relevant to this field. Up to four scholarships may be awarded.

    Each year, scholarships are awarded to individuals who are exploring the study of exhibition management with the end goal of advancing their careers in this field.

    The 2018 Helen Brett Scholarship Application is now available!
  • The B2B Exhibition Channel Captures Largest Share of Exhibitor Marketing Budgets

    The Center for Exhibition Industry Research (CEIR) released new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 Marketing Spend Decision Report

    “This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” remarked CEIR CEO Cathy Breden, CAE, CMP. She added, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”

    Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. Stagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.

    Looking forward to 2018, the number of exhibitions participated in is expected to hold. Positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth sizes at events they are participating in over adding exhibitions to their schedule for 2018.

    This report profiles business-to-business exhibitors by:
    • Top ranked important objectives for exhibiting;
    • Success metrics to evaluate the outcome of exhibiting;
    • Marketing spend allocation across all marketing channels;
    • Digital tactics used among those allocating marketing dollars to digital channels;
    • Number of exhibitions participated in 2015 and projections through 2018;
    • Typical booth sizes from 2015 and projections through 2018; and
    • Median spending per exhibition estimate.

    2018 Marketing Spend Decision Report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.

    Online survey results are based on a study conducted by CEIR during the spring of 2017, polling a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.

    Click here to download the full 2018 Marketing Spend Decision Report.
  • Exhibition Industry Rebounded After a Temporary Setback

    The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry during the fourth quarter of 2017 resumed after a temporary setback in the third quarter. The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.1% (see Figure 1). Despite displaying somewhat greater volatility, exhibitions are keeping pace with the macroeconomy (see Figure 2).

    Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-on-Year Growth, 2011Q1-2017Q4

    Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-on-Year Growth, 2008Q1-2017Q4

    "The increase in the fourth quarter supports our prediction that economic fundamentals still point to moderate growth for the exhibition industry," said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.

    Discretionary Consumer Goods and Services; Industrial/Heavy Machinery and Finished Business Inputs; and Building, Construction, Home and Repair sectors all registered robust year-on-year gains. In contrast, Consumer Goods and Retail Trade; Government; and Raw Materials and Science sectors posted year-on-year declines. 

    All exhibition metrics in the fourth quarter posted positive year-on-year gains (Figures 3 and 4). Real revenues (nominal revenues adjusted for inflation) posted the largest increase of 5.0%, followed by exhibitors which rose 3.4%, whereas net square feet and attendees gained 2.5% and 1.5%, respectively.

    Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-on-Year Growth, 2017Q4

    Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-on-Year Growth, 2009-2017Q4

    “When looking at the quarterly results for real revenue, one has to keep in mind perspective,” said CEIR CEO Cathy Breden, CAE, CMP. “During the Great Recession, real revenue suffered the biggest decline among four metrics. The big fall naturally leads to a big rebound. As such, real revenue has experienced the largest recovery during the past seven years. Nonetheless, real revenue in 2017 – $10.29 billion – was still 3% below the peak in 2007. In addition, revenue per NSF in 2017 was still below the 2007 level.”

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • Designed to Engage – How to Build Elements of Engagement into Booth Designs

    Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of Build a Better Trade Show Image and Exhibit Design that Works.

    In this practical guide on how to integrate effective engagement tactics in exhibit booth design, author Marlys Arnold emphasizes what engagement should be in an exhibit booth: “Information is everywhere. People crave experiences instead, especially in a face-to-face environment.”

    “The heart of a trade show is the engagement that takes place between exhibitors and attendees on a show floor,” said CEIR President Cathy Breden, CAE, CMP. “It is an important, unique value of the channel. Marlys’ report does a great job pulling out key trends from CEIR’s Attendee Engagement Study Series and offering examples of how exhibitors have successfully responded to them in a way that helps them achieve their overall goals for exhibiting.”

    This seven-page report covers content relating to:
    • Definition of engagement;
    • Discussion of the disconnect between what attendees want and what exhibitors are doing;
    • Range of engagement opportunities to consider using in an exhibit booth; and
    • Three case studies and other examples.
    Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • IAEE Award Nominations - Deadlines

    The deadline to submit your nominations for this year’s Woman of Achievement and International Excellence honorees is next week - 28 February! Submitting a nomination is an easy process through your IAEE Member Dashboard.
  • Mega Sessions: 2017 Expo! Expo! Podcasts Available!

    Whether you attended Expo! Expo! IAEE's Annual Meeting & Exhibition 2017 or not, you have an opportunity to experience the education sessions offered during the show and conference. Do not miss out on the knowledge shard during our 3 day show.

    If you attended Expo! Expo! as a full meeting registrant use the link here

    If you were unable to attend Expo! Expo! this year year in San Antonio or you were not a full meeting registrant, take a moment and review the session titles. Click here to purchase one or all of the Podcasts.

    Here is a listing of available podcast sessions.
    • Beyond Post Analytics A Social Media Strategy for Engagement and Connection
    • Big & Small Issues, Differences, and Similarities of Show Organizers
    • Can You Escape from this Session
    • Code Blue - Keeping the Event Heartbeat Up Beyond the Show Days
    • Got Growth How Two Companies are Leveraging Data to Enhance Attendee Acquisition
    • How to Build Community Like a Comic Con
    • Infuse Micro-Learning Experiences into Your Expo
    • Insights, Innovation and Inspiration to Grow Event Attendance
    • Leveraging Digital Insights to Create Brand Experiences
    • Overhaul APWA Reinvents Annual Convention as PWX
    • Protect Our $280 + Billion Exhibitions, Meetings and Events Industry
    • Sponsorship 2020 Sell More, Push Boundaries, Deliver on ROI
    • Stop Talking About Data and Do Something With It... How IAEE is Using Data to Build a Better Expo! Expo!
  • IAEE White Paper Addresses Personally Identifiable Information and Data Security

    The International Association of Exhibitions and Events™ (IAEE) released a 17-page report titled, Personally Identifiable Information – Data Security, providing a thorough overview of various aspects and considerations regarding personally identifiable information (PII) for the non-technical reader.
     
    “How data is handled should be a high-level priority for all exhibition industry organizations. Understanding the importance of PII and the many considerations in securing the safety of your organization’s systems is complex,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “Our goal is for this report to serve as a helpful resource for both IT staff, as well as the layperson, in understanding what PII is and steps to take in protecting data.”

    Personally Identifiable Information – Data Security resulted from the collaborative work of the Personally Identifiable Information (PII) subcommittee within the IAEE Technologies Committee, and addresses the following topics:

    • Types of Data and Categorization
    • Governance and Training
    • Data Ownership
    • Identity Access and Management
    • Integrations
    • Data in Motion
    • Data at Rest
    • Internal Security Controls
    • Onsite Considerations

    “To everyone but the most experienced security professional, cybersecurity seems like the Wild West cloaked in a unique language of its own,” said IAEE Technologies Subcommittee – PII Data Security Chairperson Brian Scott, CIO. “With the critical nature of these risks, it’s important that every professional have at least a cursory understanding of the concepts included under the wide umbrella of information security. To help IAEE members understand these concepts, I was pleased to lead a subcommittee of the Technologies Committee to consolidate and explain the basic fundamentals of data security.”

    As a service to the exhibitions and events industry, IAEE is making this important report available at no cost. Click here to download Personally Identifiable Information – Data Security from the IAEE website.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
  • Be a Game Changer!

    Be sure to check the 2018 CEM Learning Program Calendar as we are continually adding on-location courses near you. Below are some opportunities available to complete your courses online and on-location.

    Who will be this year’s Bob Dallmeyer Educator of the Year? You Tell Us!
    The Bob Dallmeyer Educator of the Year Award is presented to IAEE members who possess outstanding creativity, a positive attitude and the ability to transfer knowledge through good communication skills and innovative teaching to promote life-long learning to exhibitions and events industry professional – this includes CEM Learning Program Faculty! Know someone who fits this description? Read the complete award criteria here and then log in to your IAEE Member Dashboard to submit your nomination – it is quick and easy! While you are at it, check out the other award categories and take the opportunity to recognize other outstanding members’ contributions. The deadline to submit nominations is 15 May, we look forward to receiving your nominations!

    Need funding for CEM Courses?
    The Bob Dallmeyer Education Fund Task Force is committed to recognizing deserving individuals by providing funding for them to further their professional growth in the exhibitions and events industry. Funds received may be used towards the CEM Learning Program and there is no stated limit to the amount that can be requested or granted.

    All applications, including required attachments, must be received by one of these two deadlines:
    • 1 April - Recipients will be notified by 15 May.
    • 1 September - Recipients will be notified by 15 October.

    Click here to learn more and apply.

    Upcoming U.S., Global and Online Courses
  • 2018 CEM Courses - Register Now!

    Registration for the 2018 CEM courses is now available at https://splash-cem2018.streampoint.com/.

    Below are the upcoming courses:
    • 30 January - 27 February 2018
      Online - Conference and Meeting Management
    • 30 January - 27 February 2018
      Online - Strategic Planning and Management
    • 27 February - 27 March 2018
      Online - Housing and Registration Management
    • 27 February - 27 March 2018
      Online - Finance, Budgeting and Contracts

    Questions? Please contact Jennifer Potter at jpotter@iaee.com.