You invested in an App - now what?
In addition to marketing it to your participants, filling it with relevant and interesting content, and making sure that it is quick and easy to use - an App can provide positively brilliant ways for you to generate incremental revenue for your event.
Here are some ideas that can help you monetize your Exhibition, Trade Show and Event App...
- IN-APP SHOPPING
Provide easy access to ticket purchases; previews of Books authored by presenters; merchandise; exclusive content; and optional functions, products or services and allow participants the convenience of making purchases directly via the app.
Or, make it possible for participants to pre-load their Smartphone and use "In-App Currency" to pay for meals at your event via their device.
- APP SPONSORSHIP
Depending on your target audience and event size, the amount alone that you can charge for a single Banner Ad for an official App Sponsor can pay for your App.
Add to this a more prominent within-the-app showcase of Sponsors via a Native Off-Line listing with image of their choice, logo plus brief company description and you should be able to generate additional revenue for your event.
- LOCATION BASED ADVERTISING
Indoor positioning Beacons provide excellent opportunities for targeted advertising. To avoid having event participants being bombarded and risk that they turn these off, the ads can be "personalized" based on peoples interest or preference, location, registration-type etc.
- POSITION SPECIFIC ENGAGEMENT ZONES
With the use of geo-fencing and full-fledged indoor navigation solutions, you can in addition to providing far more interactive, engaging and rewarding experiences for visitors, provide added value for Exhibitors.
Exhibitors already pay for lead retrieval systems that capture information on those that they met with. Just imagine what they might pay to learn more about people that stopped by their booth because they were interested in their line of products or services but whom they missed meeting and speaking with.
- DATA & ANALYTICS
Here it's all about WHAT YOU KNOW...and how it is repackaged and provided as part of the premium sponsor packages or sold to other interested Sponsors, Exhibitors and Advertisers.
With Indoor Positioning Beacons you can provide Benchmark, Dwell Time as well as Density Path data in addition to the standard exposure and click-through analytics. This can be broken down by person type or other demographics depending on what you have determined.
Want to learn more about mobile apps, Beacon engagement and how to monetize your specific events, follow itmMobile and connect with Thomas Hallin on LinkedIn or here on MEMBERLINK.