Sometimes it's the simple things that make an experience really memorable. Touches like the restaurant server who provides you with a black napkin when a white one just won't due, the valet parking attendance who cleans your windshield before returning your car, or the flight attendant who has a special smile and greeting just for you.
So what is it that you are doing to make your attendees event experience special and distinctive. I've talked with one organizer this week who has actually replaced her volunteer education planning committee with a group of content specialists, both members and non members, who are being paid for their planning services to the organization. That's a pretty innovative spin on traditional association management doctrine. I would like to hear more from you about what kind of added value, what new methods, and what spins on old ideas, you and your team are using to boost attendance and deliver some unique ROI to those who are attending the events you produce.