When the CIC thought about this year’s annual conference in Spokane,
they elected to get rid of the stamp cards and step into the digital
age. Their decision was to use a web-based application called SCANVenger
Hunt that’s known for producing high levels of attendee-to-exhibitor
interaction. Through game-play, the SCANVenger Hunt platform creates a
unique way for attendees to engage with exhibitors at trade shows and
conferences. Karen Kotowsky, CEO of the Convention Industry Council
stated, “SCANVenger Hunt added great value to our event by providing a
fun way for our attendees to interact with our exhibitors”. She also
added, “Our exhibitors loved it! In the past we had a manual process
where the attendees went around and got a sign off from all of the
sponsors but this made it a lot more engaging.”
SCANVenger Hunt allows for attendees to use their smartphones to scan
QR codes that are linked to the platform. When they answer the
questions correctly they earn points for prizes. “It allowed for people
to interact more and chat more in a casual type of setting instead
selling… it led to a more informal conversation which is always good
because it helps people get to know each other better,” said Jo-El Lacy,
conference attendee.
For the exhibitors the platform provides engagement through questions from the attendees who are playing as well as lead retrieval
of all the players who scanned their code. It also gives you real-time
analytics and the number of people who answered the question correctly.
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