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  • IAEE Webinar: How AI is Reshaping Exhibition Strategy

    10 June 2026

    10:30 AM CT | 8:30 AM PT | 11:30 AM ET | 4:30 PM GMT | 12:30 AM Singapore & Beijing (GMT +8)

    How AI is Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors

    Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility on performance, market trends, and competitive dynamics. Attendees will gain a practical understanding of how AI supports more informed strategic decision-making.

    Register Here