Call-to-action

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Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here."
Created By: Ms. Jennifer Potter CEM 03-04-2016
Last Updated By: Ms. Jennifer Potter CEM 03-04-2016
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https://communities.iaee.com/glossary/call-to-action

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