18 March 2026
10:30 AM CT | 8:30 AM PT | 11:30 AM ET | 4:30 PM GMT | 12:30 AM Singapore & Beijing (GMT +8)
CEIR Report: The Voice of Young Professionals: What They Value Most On The Show Floor & How to Deliver It
As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.
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