8 April 2026
10:30 AM CT | 8:30 AM PT | 11:30 AM ET | 4:30 PM GMT | 12:30 AM Singapore & Beijing (GMT +8)
Getting Young Professionals Into the Events Industry: The Annabelle Project Case Study
The events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events, provide credible on-ramps, and deliver early wins that justify long-term commitment. Career fairs, internships, and inspirational panels haven’t fixed the problem. In many cases, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure.
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