Overcoming Non-Exhibitor Objections: Newest CEIR Head of Marketing Insights Series Report Now Available
The Center for Exhibition Industry Research (CEIR) announced today the release of Overcoming Non-Exhibitor Objections, the third report in its newest series providing insights from marketing leadership at organizations in North America.
Exhibit sales teams regularly run into barriers when making the case for exhibiting at their events. What are the most typical barriers? How do typical objections given by a show's prospects stack up to these industry benchmarks? How does exhibit sales staff counter these objections? How can an event's content be adjusted to turn more "Nos" to a "Yes"?
This short report on B2B trade shows provides industry benchmarks on these issues and ideas on how to address them.