CEIR has released the next report in its Attendee Acquisition Trends Driving Growth series, Report Two: Marketing Channel Mix, Messaging and Other Tactics that Drive Recovery. This report looks at marketing approaches applied to business-to-business (B2B) events held in 2020 through 2022, as well as those planned throughout 2023. The data sheds light on event marketers’ mindset and tactics as they relate to the ongoing recovery process of bringing both repeat and first timer attendees back to exhibitions.IAEE Members may download the report at no charge as part of your IAEE membership.Download The Report Here