Announcements

  • Decoding Trade Show Sponsorship Opportunities

    CEIR RELEASES NEW INDUSTRY INSIGHT SERIES REPORT

    DALLAS, 28 July 2020 – The Center for Exhibition Industry Research (CEIR) has published a new Industry Insight Series report, Decoding Trade Show Sponsorship Opportunities, written by industry expert Dax Callner, Strategy Director at Smyle. Callner has more than 20 years of experience developing marketing programs for some of the world’s leading brands including P&G, American Express, Facebook, GE and others.

    Decoding Trade Show Sponsorship Opportunities provides an easy-to-read, practical overview of how brand marketers can effectively sort out which on-site sponsorship opportunities might be worth investing in to maximize the outcome of an exhibit program. Read More