Exhibitors are Committed to Ramping Up Their Approach
DALLAS, 19 July 2017 – The Center for Exhibition Industry Research (CEIR) announced today the release of Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models, the fourth report in its newest series on attendee floor engagement.
This report documents that most exhibitors are engaged and committed to using the business-to-business (B2B) exhibition channel and intend to invest in improvements to augment the positive outcomes for exhibiting. Over three quarters have plans to ramp up their exhibit program and many exhibitors are reaching out to organizers to help them maximize their attendee engagement efforts.