By Chris Dolnack, SVP & Chief Customer Officer, NSSF – The Firearm Industry Trade Association
The NSSF’s Chris Dolnack helps exhibitors cut costs at the upcoming SHOT Show. Who doesn’t like saving money? Read on to learn how to maximize your ROI as an exhibitor.
According to recently updated trade show industry data, exhibit space represents approximately 22%-25% of an exhibitor’s total trade show spend. Exhibit space pricing is generally fixed and priced by the square foot of space. Of course, NSSF members receive a discount on their exhibit space, not to exceed their dues, but that’s a topic for another day.
That means that 75%-78% of an exhibitor’s total trade show spend is controllable to a degree. Here are eight ways that SHOT Show exhibitors can reduce their costs for the 2024 show.
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