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  • IAEE Blog: 8 Tips for Bridging the Gap Between Marketing and Sales Teams

    By: Ms. Stacie Glenn CEM Ms. Stacie Glenn CEM , 11 months ago
    The age-old divide between marketing and sales departments continues to challenge organizations, but by reimagining these departments as equal partners in the customer journey, companies can create a more powerful and cohesive approach to business growth.

    In today’s dynamic business environment, the relationship between marketing and sales teams has never been more crucial with successful organizations mastering the art of harmonizing these two essential departments. Read on for eight valuable tips for creating a powerful marketing and sales alliance.

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