15 May 2024
10:30 AM CT / 8:30 AM PT / 11:30 AM ET / 4:30 PM GMT / 12:30 AM Singapore & Beijing (GMT +8)
Developing promotional content can be one of the more challenging aspects of event marketing. It’s straightforward to talk about the features: the statistics, the schedule, the learning formats, networking events, the space, the food, etc.—but this only covers the surface. The real value and substance of the conference comes from the expertise, the people and the conversations that will be there.
But how do you convey that? It is unrealistic to have the bandwidth and expertise internally to generate the kind of detailed and informative content to encapsulate your event, especially at scale.
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