Art of the Show Textbook- 6th Edition
The sixth edition focuses on the requirements for planning and holding a successful exhibition, both B2B and B2C events; what must be done leading up and during the exhibition and post-event, to create a marketplace for buyers and sellers that fosters engagement and offers a synergistic environment.
It also covers vital safety & security protocols for modern events. Protect your team & attendees.
Also available as e-pub on Barnes & Noble!