The final reports in CEIR's Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series were recently released.
Part Seven: Exhibition Learning Activities Outside Exhibit Booths benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these product opportunities have seen high attendee engagement.
Download Part Seven Here
Part Eight: How Organizers Evaluate Outcomes and Future Outlook outlines how organizers evaluate the outcomes of attendee and exhibitor engagement activities. It details their plans to enhance future offerings, new models and floor layouts under consideration, and provides insights on how they search for new ideas.
Download Part Eight Here
Download Parts One-Eight Here