Announcements

  • CEIR Released the 2025 Performance Benchmark Playbook for Independent B2B Exhibitions!

    By: Ms. Stacie Glenn CEM Ms. Stacie Glenn CEM , one year ago

    Performance Benchmark Playbook – Independent Shows

    Independent organizers play a unique role in the B2B exhibition ecosystem — and this report dives deep into the metrics that matter most to you: financial performance, participation trends, exhibitor success, and how tracking drives better outcomes. Inside, you’ll find:

    • Benchmarks from small to large independently-run events
    • Average net profit of 43% — and what strategies support them
    • The true revenue mix: exhibit sales (60%), sponsorships (20%), attendance (16%)
    • What separates growth-focused shows from the rest

    Download the Report Here