Doesn't it seem counter intuitive that, if the lastest CEIR research report is accurate, and I have no reason to doubt it, that exhibiting companies and their personnel continue to rely upon pencil and paper generated leads at trade shows? If exhibitors and organizers spend thousands of dollars...
1 Comment - And relates to the 30% lead follow-up statistic post-show, which I think stems from the salespeople feeling a disconnect from a list of leads
How Exhibitors Can Improve Lead Quality and Sales Conversion The Center for Exhibition Industry Research (CEIR) announces a new report from the Industry Insights Series, How Exhibitors Can Improve Lead Quality and Sales Conversion
Dan Cole reflects on shifts within the sales environment since the pandemic, strategies that lead to successful exhibit and sponsorship sales, and how data from CEIR’s Exhibit and Sponsorship Sales Approaches Driving Revenue Growth study can help fine-tune sales strategies
Exhibit Client Services Optica (Formerly OSA) Nationwide Manager, Expo Operations National Association of Realtors Chicago, Illinois Event Lead, Digital Solutions HIMSS Remote Exhibits & Sponsorships Manager Association for Molecular Pathology (AMP) Rockville, Maryland Head of Corporate Relations American Physical Society Nationwide See More
Explore how mobile event apps, gamification tools, traffic builders, and beacon technology can increase dwell time, boost lead quality, and deliver real-time insights
Includes topics such as influence, persuasion and how to lead in a complex world
DC Chapter Member Appreciation- Super Pet Expo 13 March 2026 from 3:00PM-8:00PM ET Manassas Mall- Manassas, VA Register Here Education Program: Beyond Operations- Building Order, Influence, and Partnership Across Teams 20 March 2026 from 11:30AM-2:00PM ET Clyde's Of Gallery Place - Washington, DC Register Here Emerging Professionals Session - Lead with Identity, Grow Through Connection 26 March 2026 from 5:00PM-7:00PM ET Westin National Harbor- Oxon Hill, MD Register Here DFW Chapter Donuts & Dish 13 March 2026 from 9:00AM-9:45AM CT Virtual Register Here
The research shows that employees are more productive and engaged when they have the freedom to work from anywhere…which means leaders need the skills to lead from anywhere. And team members can do the same
Our industry veteran’s webinar drew more than 200 registrants because of its unique content including an actionable solution to the pervasive exhibitor problem of poor lead follow-up after a show
Join the one-hour Zoom program on 9 August as IAEE’s Vice President of Exhibitions and Events, Scott Craighead, CEM, and project Chairperson of the IAEE Health & Safety Task Force, Tim McGuinness lead a panel discussion with venue representatives to discuss their latest efforts to safely reopen our industry