Future Planned Use of the B2B Exhibition Channel
Newest CEIR Head of Marketing Insights Series Report
The Center for Exhibition Industry Research (CEIR) released Future Planned Use of the B2B Exhibition Channel, the fifth report in its newest series providing insights from marketing leadership at organizations in North America.
Future Planned Use of the B2B Exhibition Channel reports the anticipated change in the level of spending on B2B exhibitions this year; details how the channel will help achieve urgent marketing and sales objectives in the next several years, and whether roles will continue as is, expand or decrease; and outlines which elements marketing executives plan to add to their exhibit programs.