The devastation of the trade show, exposition, and in-person event industry does not need another recap or reminder of where we are or how we got here; what we need is a vision, a strategy, and a plan for how each of us can prevail in 2021. We’ll deal with 2022 as we begin the recovery of our sector next year. For now, survival and retooling is the priority.
Here are 10 key steps for you to evaluate and act upon depending on your ambition, risk-tolerance, resources, and capabilities. Not every one of these are 100% right for you … but maybe one of these can kick your business into another gear, starting next month. Try one or more of these on for size …
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