With 25 years in the events industry, Karen is an accomplished branding, event, marketing and sales strategist. She honed her skills at Fortune 500 firms, one of the largest trade show organizers in the world, technology start-ups, and event and marketing agencies. She has successfully launched, managed, and marketed trade shows, conferences, and corporate events, achieving rapid revenue growth, enhanced brand presence, and improved attendance and event square footage in highly competitive markets.
Karen was Event Director of the Americas for Reed Travel Exhibitions (RTE), successfully launching new events in the travel market, including American Travel Market (ATM) and International Golf Travel Market (IGTM). She developed marketing and sales strategies and programs, and led the sales & marketing teams, exceeding contribution margin, exhibit square footage, revenue, and attendance goals.
Prior to launching the North American division for RTE, Karen led the marketing and communications for Reed Exhibitions, working on National Manufacturing Week, the Packaging portfolio, Interphex, ScanTech, and other leading events. Karen significantly increased attendance by 50 – 1000%+, improved the quality and traffic flow of buyers, and generated quality sales leads that converted to new exhibitors and sponsors. Karen was tapped by executive management to launch entertainment events with Reed’s sister publication, Variety, and revive declining events, turning around revenues, attendance, and exhibitor numbers.
Karen founded an event marketing & consulting agency, New Generation Event Solutions (NGES), focused on helping clients achieve their event objectives and improve financial and operational results. NGES helped association clients to improve event brand value and revenues, and better leverage their events to drive new memberships/member renewals and sales for publications, research and services.
She was instrumental in the successful launch and acquisition of b-there, an event registration and housing SaaS solution. She developed the go-to-market strategy to capture new association and trade show clients, and brought in new partners to enhance the solution to meet clients’ needs.