Announcements

  • IAEE Announces 2017 Art of the Show Competition Results Competition Honors Excellence in Exhibition

    DALLAS, 25 October 2017 – The International Association of Exhibitions and Events™ (IAEE) announces the results of its annual Art of the Show Competition. The winners were selected for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be featured in a gallery style display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 28-30 November 2017 in San Antonio, Texas.

    “The Art of the Show Competition provides a nice overview of how the industry is developing because marketing touches on all aspects of any show,” noted IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “We are able to see what’s hot and what is resonating in trade shows since Art of the Show is the only marketing competition specifically targeted to the exhibitions and events industry.”

    The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry. It includes 15 different categories of competition, spanning three show sizes. The entries are judged by an independent panel of judges who score the entries based on each category’s criteria. Each year, IAEE presents a Best of Show award, which is the highest scoring entry across the entire competition.

    This year’s Best of Show winner is the Greater New York Automobile Dealers Association for its New York International Auto Show entry in the Social Media Campaign: Over 200,001 nsfcategory.

    FOR IMMEDIATE RELEASE
     IAEE Announces 2017 Art of the Show Competition Results
    Competition Honors Excellence in Exhibitions and Events Marketing Materials

    Click here to view the complete 2017 Art of the Show Competition Winners Gallery.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.

  • 2017 CEIR Attendee Floor Engagement Study Part Eight

    2017 CEIR Attendee Floor Engagement Study Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

    The Center for Exhibition Industry Research (CEIR) announced today the release of Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models, the eighth and final report in its series on attendee floor engagement.

    Results in this report reveal exhibition organizers are dedicated to ongoing continuous improvement to assure attendee engagement efforts are they best they can be, with 94% indicating they have a process to evaluate these activities.

    When it comes to how organizers aim to improve their attendee floor engagement approaches in the future, interactive education and use of analytics to personalize the experience rise to the top.

    The report also uncovers an appetite for looking beyond today’s traditional trade show floor model, with more than half saying they are considering new floor models and floor layouts to enhance attendee engagement in the next several years. Results suggest some organizers will experiment with formats that exclude pipe-and-drape floor layouts. Nearly the same percentage of organizers and exhibitors are interested in experimenting with this layout.

    “Exhibition organizers are operating in tremendously dynamic, transformative times,” said CEIR CEO Cathy Breden, CMP, CAE. “Exhibitor marketing practices are evolving and so are B2B exhibition attendee engagement preferences. It is vitally important that organizers remain focused on improving and evolving attendee engagement offerings in tandem with these changes. This report provides a useful benchmark report to compare one’s practices to industry norms. It can help support and maximize the success of organizers’ strategic planning efforts."

    This 20-page report provides an overview of exhibition organizer evaluation practices relating to attendee floor engagement efforts. Areas covered are listed below. It also provides commentary on how processes and future plans are put into action per surveyed organizer executives.


    • Timing of evaluation processes (whether real-time or post-show)

    • Metrics used (12 metrics)

    • Areas of focus for future attendee engagement enhancements (11 areas)

    • Level of interest in new models and floor layouts (7 models/floor layouts)


    In addition to total results, this report identifies unique differences by industry sector, exhibition size, regional scope of exhibition participation, and by independent or association organizer.

    Click here to download Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models.

    About the 2017 CEIR Attendee Floor Engagement Study
    Reports from this landmark study series offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics attendees use most – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.

    The 2017 Attendee Floor Engagement Study consists of the following reports:
    Part One: Exhibitor In-booth Tactics – People, Product, Education, Emotion and Other Tactics
    Part Two: Exhibitor In-booth Tactics – Use of Exhibition Organizer Digital Tactics and Other Services
    Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes
    Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models
    Part Five: Exhibition Floor Networking Opportunities outside Exhibit Booths
    Part Six: Exhibition Floor Product Engagement Activities outside Exhibit Booths
    Part Seven: Exhibition Floor Learning Activities outside Exhibit Booths
    Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

  • Earn credits towards your CEM Certification or Recertification at Expo! Expo!

    Choose from one of the five CEM Learning Program courses below that will be offered following Expo! Expo! on Friday, 1 December 2017. For details on the CEM Learning Program and a complete schedule, visit www.iaee.com/cem/

    2017 Expo! Expo! CEM Courses on Friday, 1 December

    Conference and Meeting Management, Donna Johnson, CTS, CMP, CEM
    Event Marketing, Kimberly Hardcastle-Geddes, CEM
    Event Operations, Bruce Lemmon, CEM
    Finance, Budgeting and Contracts, Steven Hacker, CAE, FASAE, CEM
    Floor Plan Development, B. Murphy, CEM

    CLICK HERE FOR COURSE DESCRIPTIONS

    Additional required fee: $299.00 member/ $440.00 non-member. CEM course registration will close on Thursday, 30 November 2017 at 5:00pm CST. There is no on-site registration available.

    All courses will be held at the Henry B. Gonzales Convention Center.

    For complete requirement and how to apply for the CEM Learning Program, please visit here.

    All courses materials are available for immediate download in the Student Resource Center in Blackbard. If you do not have a log in for Blackboard, please contact the CEM Program Manager at cem@iaee.com or 1+ (972) 687-9224.  

    You may register for CEM only as a package type. If your company is exhibiting on the Expo! Expo! show floor, please select Yes to the question, "Are you exhibiting?" under the Supplier button. If you are booth staff, you will be able to add the CEM courses through your company contact. Tradeshow organizers may choose the Attendee button and register for CEM only. If you have any questions about registering for CEM at Expo! Expo!, please contact registration@iaee.com.

    Each course is worth 6 credit hours towards CEM recertification.

  • Exhibitor Retention Benchmarking Tool through CEIR

    Check out the Exhibitor Retention Benchmarking Tool through CEIR (The Center for Exhibition Industry Research) and compare the exhibitor retention rate for your event and measure it against key benchmarks.  Business Intelligence, Designed & Powered by a2zInc. 

  • IAEE Announces New Partnership with BluePay

    The International Association of Exhibitions and Events™ (IAEE) is proud to announce its partnership with BluePay, an industry-leading electronic payments provider. As the only payments partner for IAEE, BluePay’s best-in-class technology, coupled with its award-winning support, is guaranteed to add value to IAEE members by providing a secure, streamlined and cost-effective credit card and ACH acceptance solution.

    BluePay is an experienced payments partner in the meetings and events space, teaming up with well-known leaders including Maritz, Destinations International (DI), and Experient.

    “We are thrilled to partner with BluePay and be able to offer these award-winning services to our members,” said IAEE President & CEO David DuBois, CMP, FASAE, CAE, CTA. “BluePay affords the opportunity for members to save substantial money on processing fees with an added layer of data security, and allows IAEE to provide additional services to members through our preferred partner program. BluePay will have a presence in the IAEE pavilion at Expo! Expo! in San Antonio, TX this 28-30 November to answer questions during exhibition hours.”

    “As a merchant account provider and a technology company, BluePay is unique because we can truly provide an all-in-one payment solution,” said Juan Ortiz, Executive Vice President of National Sales at BluePay. “Our proprietary gateway technology allows us to offer US and Canadian members a merchant account, payment gateway and ACH processing all through one company. By consolidating vendors and streamlining the payment process, we can ultimately make IAEE members more efficient from both an economical and operational standpoint.”

    BluePay is excited to connect with member organizations at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2017 on 28-30 November in San Antonio, Texas. The event will provide a great platform to understand members’ payment processing challenges and help them realize the benefits of working with an all-in-one payment processing partner.

    About BluePay
    BluePay is a leading provider of technology-enabled payment processing for merchants in the United States and Canada. Through physical POS, online, and mobile interfaces, as well as CRM and ERP software integrations, BluePay processes business-to-consumer and business-to-business payments while providing real-time settlement, reporting, and reconciliation, along with robust security features such as tokenization and point-to-point encryption. BluePay is headquartered in Naperville, Illinois, with offices in Chicago, Maryland, New York, and Toronto. For more information, follow BluePay on Facebook, Google+, Twitter, and LinkedIn, or visit www.bluepay.com.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.

  • IAEE Announces 20 Under 30 Honorees to Be Recognized at Expo! Expo! 2017

    DALLAS, 16 October 2017 – The International Association of Exhibitions and Events™ (IAEE) has selected this year’s honorees of its 20 Under 30 recognition program, which affords young professional exhibitions and events organizer members the opportunity to experience Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 28-30 November 2017 in San Antonio, Texas.

    IAEE believes that by recognizing and elevating these young leaders, the evolution and distinction of the exhibitions and events industry will be fostered around the globe. In addition to receiving a complimentary full registration to Expo! Expo! IAEE’s Annual Meeting & Exhibition and lodging for three nights, honorees will be recognized throughout the annual meeting and formally at the IAEE Annual Networking Luncheon and Awards Presentation on Thursday, 30 November 2017.

    “IAEE’s 20 Under 30 program provides a great opportunity to young professionals who may not be able to attend Expo! Expo! otherwise,” said IAEE EVP & COO Cathy Breden, CMP, CAE. “Likewise, it allows us to nurture YPs with resources they can apply to keep our industry strong as they become future leaders. It is definitely a two-way relationship that benefits both sides.”

    The 20 Under 30 program provides selected honorees with not only industry and leadership education for professional growth in the exhibitions and events industry, but also lifelong connections with fellow honorees and attendees.

    The following individuals were selected as this year’s 20 Under 30 honorees:

    Abby Abdala
    Manager, Partner Solutions
    ASIS International 

    Luis Alvarez
    Digital Fulfillment Coordinator
    Informa Exhibitions US 

    Ian Blackwood
    Customer Service and Logistics
    Taffy Event Strategies 

    Christopher Bonifati
    Attendee Services Coordinator
    American Pet Products Association (APPA) 

    Trevor Borie, CVEP
    Administrative Coordinator
    M. A. R. Association & Meeting Management 

    Laura Bott
    Event Coordinator
    SmithBucklin 

    Bethany Burchill
    Meetings & Exhibits Coordinator
    American Counseling Association (ACA) 

    Gabrielle Chiddy
    Marketing Strategist
    United States Institute for Theater Technology, Inc. (USITT) 

    Taylor Dudley
    Operations Manager
    Emerald Expositions 

    Corinne Dwyer
    Global Events Specialist
    Professional Retail Store Maintenance Association (PRSM) 

    Brittany Faust
    Project Coordinator – Exhibitions & Events
    Association of Equipment Manufacturers (AEM) 

    Alison Heathcote
    Exhibits Coordinator
    Hospitality Financial Technology Professionals (HFTP)

    Brittany Jackson
    Senior Coordinator
    SmithBucklin 

    Samantha Lohse
    Project Manager
    National Business Aviation Association (NBAA) 

    Chandra Major
    Conference Coordinator
    Emerald Expositions 

    Ronika Nash
    Convention Coordinator
    Texas Association of School Boards (TASB) 

    Meaghan Rhame, CMP
    Events and Programs Coordinator
    Texas Computer Education Association (TCEA) 

    Brian Rhinehart, CEM
    Exhibits Coordinator
    True Value Company 

    Ashley Secondini
    Marketing Manager
    Questex LLC

    Christen Tye
    Associate Education Manager
    Informa Exhibitions – World of Concrete

    Click here for complete details about Expo! Expo! IAEE’s Annual Meeting & Exhibition 2017 to be held 28-30 November in San Antonio, Texas.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.

  • Ceir: Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths

    CEIR Publishes Seventh Report in Series Focusing on Attendee Floor Engagement Tactics Interactive Learning Generates Highest Attendee Use

    The Center for Exhibition Industry Research (CEIR) announced today the release of Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths, the seventh report in its newest series on attendee floor engagement.

    CEIR’s earlier study, the Attendee Retention Insight Study, revealed that a driver of repeat attendance is the chance for learning engagement opportunities on an exhibition floor. Learning activities on an exhibition floor are a driver for repeat attendance, especially for smaller exhibitions.

    Many business-to-business exhibitions offer conference programs that take place in meeting rooms away from the trade show floor. This study reveals that 85 percent of organizers provide learning opportunities on the show floor as well.

    When it comes to exhibition floor learning activities, interactive formats are more likely to enjoy the highest level of attendee use.

    “Offering attendees learning opportunities on a show floor is a powerful way to enrich the attendee experience,” stated CEIR CEO Cathy Breden, CMP, CAE. “It offers additional ways to help them achieve their learning objectives. This is a win-win for attendees that participate and for exhibitors that sponsor these activities.”

    This 14-page report inventories the availability and performance of 11 learning activities organizers can make available on an exhibition floor in common areas. It identifies which activities are most popular, which enjoy the highest rate of exhibitor sponsorships and most importantly, which enjoy the highest rate of attendee use, according to organizers and exhibitors that sponsor them.

    In addition to total results, this report identifies unique differences by exhibitor, by industry sector, the extent of exhibition activity and other key demographics. By exhibition organizer, differences are reported by an event’s size.

    Click here to download Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths.

    About the 2017 CEIR Attendee Floor Engagement Study
    Reports from this landmark study series offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and more importantly, which of these tactics attendees use most – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.

    The 2017 Attendee Floor Engagement Study consists of the following reports:

    Part One: Exhibitor In-booth Tactics – People, Product, Education, Emotion and Other Tactics
    Part Two: Exhibitor In-booth Tactics – Use of Exhibition Organizer Digital Tactics and Other Services
    Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcome
    Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models
    Part Five: Exhibition Floor Networking Opportunities outside Exhibit Booths
    Part Six: Exhibition Floor Product Engagement Activities outside Exhibit Booths
    Part Seven: Exhibition Floor Learning Activities outside Exhibit Booths
    Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

  • IAEE YP CONNECT

    LETTER FROM THE CHAIR
    Hello Young Professionals! 

    Summertime may be coming to a close, but fall conference season is upon us. For the Young Professional Committee, we are gaining speed and gearing up for Expo! Expo! IAEE's Annual Meeting & Exhibition 2017. We have been working hard over the last couple months to fully prepare all Young Professionals before they arrive on-site. 

    We invite you to the Pre-Expo! Expo! Nationwide Meet Up taking place on 15 November hosted by your local chapters. Visit industryhappyhour.com to RSVP for an event near you. This is a terrific way to meet people attending Expo! Expo! prior to arriving and making connections before your brain is packed with knowledge. With help from the Expo! Expo! Education subcommittee, we put in our input for the most beneficial education sessions for YPs. All education sessions have been posted online, so make sure to check out which ones you’re attending. Whether this is your first Expo! Expo! or you’re a veteran Expo! Expo! attendee, we will be distributing our annual “YP Know Before You Go Guide” at the Pre-Expo! Expo! November Meetup. Don’t see your chapter is listed or hosting an event? Contact your chapter to help plan one.

    In the beginning of the year, I challenged you to step out of your comfort zone and help fellow YP involvement. If you are attending Expo! Expo! and are still nervous being on-site, the IAEEYP Committee is there to help! We have Expo! Expo! YP Ambassadors ready for any questions you have, and they will be wearing lapel pins for easy identification. Be sure to join us at the YP Party on Monday, 27 November at 7 p.m. in San Antonio, Texas! 

    I hope to see you soon at Expo! Expo! 2017 in San Antonio! Remember I am always here if you have any questions or want more information about the Young Professional Committee. Contact me at MHamill@IAAPA.org or 703-299-5748. Have an amazing fall season, and see you soon! 

    Molly Hamill, CMP
    International Association of Amusement Parks and Attractions (IAAPA)
    2017 Young Professionals Committee Chairperson

    Read both YP Spotlights:
    Krista DeBrosse
    International Trade Show Coordinator
    PMMI

    Winnie Liu
    Sales Director, International Business Development
    Emerald Expositions

  • CEM Week Cleveland 2017

    CEM Week provides participants the only opportunity to take five courses and complete five exams in one week. Along with being able to complete over half of the program in a condensed timeframe, previous attendees have said, “The interaction with other classmates is what makes this worthwhile.” Group discussions and class exercises are structured so students actively participate and gain practical knowledge of the course material.

    Registered attendees – immediately download copies of all course modules in the Student Resource Center in Blackboard. If you have not received your User Name and Password for Blackboard, please contact cem@iaee.com.

  • IAEE: Art of the Show 2017

    YOU HAVE ONE WEEK LEFT TO ENTER THE IAEE ART OF THE SHOW COMPETITION!

    The IAEE Art of the Show Competition is built specifically around marketing activities directly related to promoting exhibitions and events, so check out the categories below and send in your team’s outstanding work! Winners will be recognized at Expo! Expo! IAEE’s Annual Meeting & Exhibition in San Antonio on 28-30 November.

    If you worked to attract attendees:
    Attendee Promotion Brochure
    Attendee Promotion Campaign
    Email Promotion Campaign

    If you worked to enhance attendees’ show experience:
    Attendee/Booth Interaction
    Most Innovative Use of Technology
    Show Daily
    Signage/Décor
    Social Media Campaign

    If you worked to promote and/or grow your show brand:

    Industry Promotion
    Print Advertising Campaign
    Show Brand Design/Development
    Show Promotion Website

    If you worked to develop relationships with your exhibitors, suppliers and industry partners:
    Convention Center Promotion
    Exhibit Sales Brochure/Prospectus
    Sponsorship Program

    Show off your art of marketing your show and enter the IAEE #ArtoftheShow Competition! The deadline to submit entries is next Thursday, 31 August.

    Start Your Entry Now!

  • IAEE Art of the Show 2017

    Entries Deadline: 31 August 2017
    There is very little permanence when it comes to marketing – alas, it is part of the beauty and bane of this wonderfully diverse field. But every rule has its exception, and the categories below may just be it when it comes to marketing a show. The one constant you have (Want! Want! Want!) with your event is an instant recognition with the advertising and branding. Do we really need to talk about the Nike “swoosh” example? Didn’t think so.

    Print Advertising Campaign
    This category evaluates one or more print advertisements used by an organization to promote a show. A few things to keep in mind:

    You only get one chance to make a first impression. Your ad has something like 5 seconds to get the reader’s attention, so your graphics really need to do the heavy lifting here. It may be the toughest decision you make, but the greatest copy in the world doesn’t matter if it doesn’t get read.
    Does it make sense? The competition to grab a reader’s attention is fierce, and no one is saying that originality and creativity should be set aside. However, you want to make sure that the message – your very clear and concise message – doesn’t get lost in the POW! WHAM! ZAP! action of advertising.
    Stay on target. Ever see a cool ad but aren’t entirely sure what the actual product or service was? Don’t be that ad. And since you have so much more to say than is going to fit in that teeny tiny space, take full advantage to promote your other channels (website, social media, etc.) for the details.

    Learn what inspired last year’s winning Print Advertising Campaigns here!

    Show Brand Design/Development
    This category evaluates the visual and messaging components used to build a new show’s brand or rebrand a show that was already in existence. A few things to keep in mind:

    What’s your hook? When building your show’s brand, consider all the ways in which it will be applied and how the different elements correlate. Is the brand all-encompassing or can it be broken apart for the different elements of the campaign? Let the creative process begin…
    Know your drills…But don’t lose the message to the creative process. Remember that each marketing channel holds its own benefit – customize your message and adapt your branding accordingly to create a well-oiled marketing machine.
    Float like a butterfly, sting like a bee. Aim for smooth transitions from one deliverable to the next. A seamless campaign that feels natural to your audience will draw them in, in a way they will never see coming.

    How did last year’s winners get their Show Brands to stand out? Find out here.

    Got great marketing? Show off your #ArtoftheShow by entering IAEE’s Art of the Show Competition! You have until 31 August 2017 to submit entries. Click here to get started.

  • IAEE Announces the 2017 KLI Legend of the Industry

    Jonathan “Skip” Cox to be Honored During the Krakoff Leadership Institute (KLI) Dinner

    DALLAS, 7 August 2017 – Today, the International Association of Exhibitions and Events (IAEE) announces the selection of Jonathan “Skip” Cox as the 2017 KLI Legend of the Industry.

    Each year IAEE selects a KLI "Legend of the Industry" whose contributions, innovation and leadership have been truly unique and remarkable. An informal setting then allows each KLI participant face-to-face interaction with this industry leader.

    Skip Cox joined Exhibit Surveys, Inc. in 1971 as Assistant Survey Director after graduating from Wittenberg University. In 1994, Skip became President of Exhibit Surveys, Inc. (ESI), and his research responsibilities were expanded to include overall management of the company. In January 2005, Skip became CEO and sole owner of ESI. In May 2016, ESI was acquired by Freeman, where Skip continues to manage ESI as Freeman’s Senior Vice President of Research & Measurement.

    Skip Cox focuses strategically on client development and serves as the visible face of ESI in the marketplace. This affords him the opportunity to translate emerging needs of the industry into relevant research and the development of new diagnostic tools. He is also heavily involved with the direct application of research and these new tools to enhance the strategic and tactical planning of many exhibition and event organizers, corporate brand marketers, and facilities.

    Skip’s involvement with industry associations is extensive. He has served as the Chairperson of the International Association for Exhibitions and Events (IAEE) Board of Directors and on the board of directors of the Corporate Events Marketing Association (CEMA) and the Center for Exhibition Industry Research (CEIR). In the past, he served on the board of Trade Show Exhibitors Association (TSEA). Recognition from these associations includes TSEA’s Chairman’s Award, CEMA’s Pinnacle Award and IAEE’s Chairman’s Award.

    Skip Cox is a frequent contributor of articles in various trade publications and academic journals serving the marketing and events marketing fields, and he has authored numerous white papers for the industry. As a speaker, he has been invited to present the company’s research findings to annual meetings of virtually every major organization in the U.S. related to trade shows and events marketing (IAEE, PCMA, SISO, TSEA, HCEA, CEMA, NACS, EDPA and Exhibitor Show), as well as international associations (UFI in Europe and Asia, AMPROFEC in Mexico, Fairlink in Sweden, CAEM in Canada and EEAA in Australia). He has also conducted research for various CEIR-sponsored industry studies.

    “I am truly honored to be named the IAEE Legend of the Industry for 2017,” said Cox. “I have been involved with IAEE and the exhibitions industry for the span of my career, and it is humbling to have my service to the industry recognized by IAEE and its board of directors.”

    Visit IAEE for more information

  • Webinar: Salesology Series

    Increasing Return – How to Optimize Time to Double Business
    Effectively using time means setting priority issues that receive appropriate focus and effort. But priority issues have to be consolidated into similar designations and repeatable steps to enable scalability. A clear understanding of the designations will help you make wise decisions about where to spend your time and help you to plan accountable, revenue-focused actions.

    Attendees will learn:


    • How to identify areas of focus that offer opportunities for process improvement and scalability.

    • Tactics for adding “bits” throughout the business development cycle to generate more business with the same time investment.

    • To create designations to streamline business development activities like identifying qualified clients and anticipating objections based on an ideal client model.

  • Breaking #ExpoExpo News!!

    Opening General Session Speaker on 28 November-Ryan Estis
    What does Ryan bring to the table?

    Ryan has more that 20 years of experience as a top performing sales professional and leader

    He is best known for innovative ides on leading change, improving sales effectiveness and preparing for the future of work

    He is recognized as one of "the best keynote speakers ever heard" by Meetings & Conventions magazine alongside Tony Robbins, Bill Gates, Colin Powell and Mike Ditka

    Ryan will be sure to pump you up just n time for day one on the trade show floor!

    AND...New features have been added to the Expo! Expo! line up! It’s all about the experience. Get excited for:
    Tech Start Up Pavilion and Competition sponsored by Visit Austin and the Austin Convention Center

    Women’s Leadership Experience, sponsored by Experient

    Communal learning and networking experiences

    Featured immersive emerging technology experiences

    Redesigned education sessions focused on research, data and experience

    Check out the Schedule at a Glance for all the great things in store for you at #ExpoExpo!

  • CEIR Publishes Fourth Report in Series Focusing on Attendee Floor Engagement Tactics

    Exhibitors are Committed to Ramping Up Their Approach

    DALLAS, 19 July 2017 – The Center for Exhibition Industry Research (CEIR) announced today the release of Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models, the fourth report in its newest series on attendee floor engagement.

    This report documents that most exhibitors are engaged and committed to using the business-to-business (B2B) exhibition channel and intend to invest in improvements to augment the positive outcomes for exhibiting. Over three quarters have plans to ramp up their exhibit program and many exhibitors are reaching out to organizers to help them maximize their attendee engagement efforts.

  • 2017 Art of the Show Competition - Entries Deadline 31 August 2017

    There is an art to organizing a great show and then there is the art of marketing that show. And while exhibition and event organizers can refer to the IAEE Art of the Show Textbook for creating a fantastic show experience, the art of promoting that show is as broad as the imaginations of the marketers behind it.

    This is where the IAEE Art of the Show Competition becomes compelling – because this competition promotes the art of marketing activities directly related to successfully organizing and executing an exhibition and/or event.

    From a marketing perspective, what defines a successful show? Preferred outcomes may include:

    Increased overall attendance as well as successful promotion of event content, activities and show floor design; Integrating messaging across multiple platforms such as exhibitor and sponsor sales programs that lead to increased revenue; Engaging attendees throughout the life of the show (pre-, during and post-show); and Identifying and attracting new markets/segments for future show growth, among others. In other words, this is how the best marketers showcase a trade show or event.

    We invite you to show off your Art of the Show – submit your entries by 31 August 2017!

  • 20 Under 30 Program

    IAEE’s 20 Under 30 Program affords remarkable young professional organizers the opportunity to experience the magic of Expo! Expo! first-hand. IAEE believes that by recognizing and elevating these young leaders, evolution and distinction of the exhibition and events industry will be fostered around the globe.

    The 20 Under 30 program will not only provide selected honorees with industry and leadership education for professional growth in the exhibitions and events industry, but also lifelong connections with fellow honorees and attendees.

    Selected honorees will receive one full, complimentary registration to Expo! Expo! IAEE’s Annual Meeting & Exhibition in San Antonio, TX on 28-30 November 2017, and lodging for three nights (over $1,400.00 value!). Honorees will be recognized throughout the annual meeting and formally at the IAEE Annual Networking Luncheon and Awards Presentation on Thursday, 30 November 2017.

  • New CEIR Report Series - Attendee Floor Engagement

    Part 3 of this report was just released and inventories the use of attendee engagement tactics to help influence 17 specific exhibitor outcomes with effectiveness scores for each.

    The best part? It's free for IAEE members.

  • 2017 Expo! Expo! Registration is Open!

    The "show for shows" is heading to Texas, this 28-30 November in San Antonio! Register before October 13 to receive early bird pricing. Three days of awesome are waiting for you!