Announcements

  • Buttine Gives Members a DISCOUNT!

    Trust your show with the best! Buttine gives members a discount on ShowDown® Event Cancellation insurance. For more information, click here.
  • 4imprint: Looking to Impress Customers?

    Looking to impress customers? Check out 4imprint's selection of swag. Plus, members get 10% off! More info: http://bit.ly/IAEEsPreferredPartners
  • Blue Pay Provides Peace of Mind!

    Have peace of mind with your payment processing service! Preferred Partner BluePay can help you with that. Click here to find out what they can offer to you.
  • Don't Let Insurance Scare You!

    Don’t let insurance scare you! Our Preferred Partner, Buttine provides answers to all your show insurance questions. Click here to learn more about Buttine  insurance.
  • IAEELive – A Consumer Events Forum

    Designed in collaboration with the IAEE Consumer Events Council, this new IAEE stand alone event is specially geared to those who produce consumer focused shows or live events!

    Presenters will guide conversations and networking exercises that will engage participants to think differently and creatively.  Discuss strategic ideas beyond tactics and checklists that create events with shared passion and purpose. Topics include creating an experience through concept and design, simplifying your social media messaging and the ever important safety and security strategies.

    This event qualifies for 3.5 credit hours toward CEM recertification.
  • New CEIR Report Series Offers Survival Guide on How to Grow Attendance

    First Report Examines Planning and Goal Setting that Positions a Campaign for Success
    CEIR
    The Center for Exhibition Industry Research (CEIR) announced today the release of the first report in its newest series for attendee marketers, How to Grow Attendance. This series provides benchmarks for all phases of a marketing campaign and looks forward on where marketers seek to improve approaches in the near future.

    Report One: Planning and Goal Setting that Positions Efforts for Success documents the most popular approaches used by organizers for attendee marketing and pinpoints characteristics where attendee growth is achieved.
    Challenges
    Report One: Planning and Goal Setting that Positions Efforts for Success finds that the differences in approach between organizers that achieve growth and those that do not are nuanced. It reveals that those who are successful focus on achieving goals and metrics defined at the outset of a marketing campaign.

    The report also shows that the use of analytics for new attendee acquisition is evident at a higher rate among those who grew attendance than among those that suffered attendance decline. Success rates and other unique characteristics tied to attendee growth are also summarized in the report.

    This 18-page report inventories the following:
    • Biggest challenges encountered in striving to grow attendance
    • Breakout characteristics among those that grew attendance
    • Planning process for defining a marketing campaign
      • Which departments are involved
      • Factors considered
    • Goals set and used to evaluate the outcome of a campaign
    • Metrics set and used to evaluate the outcome of a campaign
    • Use of data analytics to help define a marketing campaign
    • Use of dashboards to monitor a campaign while in progress
    In addition to total results, this report identifies unique differences by event size and by type of business-to-business (B2B) exhibition organizer, association versus independent.

    Remaining reports in the 2018 How to Grow Attendance Report Series to be published in the coming months are:
    • Part Two: Marketing Channel Mix and Other Tactics that Drive Growth
    • Part Three: Messaging that Resonates and Delivers
    • Part Four: Plans on Where to Improve Approach in Near-term Future
    Click here to download Part One: Planning and Goal Setting that Positions Efforts for Success.EDPA, ESCA, IAEE, IAVM and SISO members can access the CEIR library and reports at no cost – a benefit of membership in these organizations.

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

    “The How to Grow Attendance series offers a lifeline to attendee marketers who may feel overwhelmed by today’s fast-changing marketing environment,” said CEIR CEO Cathy Breden, CMP, CAE. “This research offers a road map of the most popular marketing approaches and, most importantly, which characteristics are tied to success in growing attendance. Attendee marketing teams can use these tools to evaluate what they are doing and develop ways to enhance the outcome of their efforts.”

  • Helen Brett Scholarship

    The Helen Brett scholarship was established by Mr. Robert Kolinek, CEM, CMP and named for his grandmother, Helen Brett, who was a pioneer in the exhibition industry. The purpose of the scholarship is to assist individuals who are exploring the study of exhibition management with the end goal of advancing their career in this field. The scholarship serves to promote the exhibitions and events industry by attracting college level students into the field of study and encouraging their pursuit with financial support.

    Scholarships are awarded on a competitive basis based upon pursuit of a degreed major focusing on exhibition and/or event management. If within a hospitality program, focus of study should be the exhibitions and events industry or those programs which are viewed by IAEE as particularly relevant to this field. Up to four scholarships may be awarded.

    Each year, scholarships are awarded to individuals who are exploring the study of exhibition management with the end goal of advancing their careers in this field.

    The 2018 Helen Brett Scholarship Application is now available!
  • The B2B Exhibition Channel Captures Largest Share of Exhibitor Marketing Budgets

    The Center for Exhibition Industry Research (CEIR) released new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 Marketing Spend Decision Report

    “This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” remarked CEIR CEO Cathy Breden, CAE, CMP. She added, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”

    Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. Stagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.

    Looking forward to 2018, the number of exhibitions participated in is expected to hold. Positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth sizes at events they are participating in over adding exhibitions to their schedule for 2018.

    This report profiles business-to-business exhibitors by:
    • Top ranked important objectives for exhibiting;
    • Success metrics to evaluate the outcome of exhibiting;
    • Marketing spend allocation across all marketing channels;
    • Digital tactics used among those allocating marketing dollars to digital channels;
    • Number of exhibitions participated in 2015 and projections through 2018;
    • Typical booth sizes from 2015 and projections through 2018; and
    • Median spending per exhibition estimate.

    2018 Marketing Spend Decision Report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.

    Online survey results are based on a study conducted by CEIR during the spring of 2017, polling a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.

    Click here to download the full 2018 Marketing Spend Decision Report.
  • Exhibition Industry Rebounded After a Temporary Setback

    The Center for Exhibition Industry Research (CEIR) reports that growth of the exhibition industry during the fourth quarter of 2017 resumed after a temporary setback in the third quarter. The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.1% (see Figure 1). Despite displaying somewhat greater volatility, exhibitions are keeping pace with the macroeconomy (see Figure 2).

    Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-on-Year Growth, 2011Q1-2017Q4

    Figure 2: Quarterly CEIR Total Index for the Overall Exhibition Industry vs. Quarterly Real GDP, Year-on-Year Growth, 2008Q1-2017Q4

    "The increase in the fourth quarter supports our prediction that economic fundamentals still point to moderate growth for the exhibition industry," said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.

    Discretionary Consumer Goods and Services; Industrial/Heavy Machinery and Finished Business Inputs; and Building, Construction, Home and Repair sectors all registered robust year-on-year gains. In contrast, Consumer Goods and Retail Trade; Government; and Raw Materials and Science sectors posted year-on-year declines. 

    All exhibition metrics in the fourth quarter posted positive year-on-year gains (Figures 3 and 4). Real revenues (nominal revenues adjusted for inflation) posted the largest increase of 5.0%, followed by exhibitors which rose 3.4%, whereas net square feet and attendees gained 2.5% and 1.5%, respectively.

    Figure 3: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-on-Year Growth, 2017Q4

    Figure 4: Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-on-Year Growth, 2009-2017Q4

    “When looking at the quarterly results for real revenue, one has to keep in mind perspective,” said CEIR CEO Cathy Breden, CAE, CMP. “During the Great Recession, real revenue suffered the biggest decline among four metrics. The big fall naturally leads to a big rebound. As such, real revenue has experienced the largest recovery during the past seven years. Nonetheless, real revenue in 2017 – $10.29 billion – was still 3% below the peak in 2007. In addition, revenue per NSF in 2017 was still below the 2007 level.”

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • Designed to Engage – How to Build Elements of Engagement into Booth Designs

    Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of Build a Better Trade Show Image and Exhibit Design that Works.

    In this practical guide on how to integrate effective engagement tactics in exhibit booth design, author Marlys Arnold emphasizes what engagement should be in an exhibit booth: “Information is everywhere. People crave experiences instead, especially in a face-to-face environment.”

    “The heart of a trade show is the engagement that takes place between exhibitors and attendees on a show floor,” said CEIR President Cathy Breden, CAE, CMP. “It is an important, unique value of the channel. Marlys’ report does a great job pulling out key trends from CEIR’s Attendee Engagement Study Series and offering examples of how exhibitors have successfully responded to them in a way that helps them achieve their overall goals for exhibiting.”

    This seven-page report covers content relating to:
    • Definition of engagement;
    • Discussion of the disconnect between what attendees want and what exhibitors are doing;
    • Range of engagement opportunities to consider using in an exhibit booth; and
    • Three case studies and other examples.
    Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • IAEE Award Nominations - Deadlines

    The deadline to submit your nominations for this year’s Woman of Achievement and International Excellence honorees is next week - 28 February! Submitting a nomination is an easy process through your IAEE Member Dashboard.
  • Mega Sessions: 2017 Expo! Expo! Podcasts Available!

    Whether you attended Expo! Expo! IAEE's Annual Meeting & Exhibition 2017 or not, you have an opportunity to experience the education sessions offered during the show and conference. Do not miss out on the knowledge shard during our 3 day show.

    If you attended Expo! Expo! as a full meeting registrant use the link here

    If you were unable to attend Expo! Expo! this year year in San Antonio or you were not a full meeting registrant, take a moment and review the session titles. Click here to purchase one or all of the Podcasts.

    Here is a listing of available podcast sessions.
    • Beyond Post Analytics A Social Media Strategy for Engagement and Connection
    • Big & Small Issues, Differences, and Similarities of Show Organizers
    • Can You Escape from this Session
    • Code Blue - Keeping the Event Heartbeat Up Beyond the Show Days
    • Got Growth How Two Companies are Leveraging Data to Enhance Attendee Acquisition
    • How to Build Community Like a Comic Con
    • Infuse Micro-Learning Experiences into Your Expo
    • Insights, Innovation and Inspiration to Grow Event Attendance
    • Leveraging Digital Insights to Create Brand Experiences
    • Overhaul APWA Reinvents Annual Convention as PWX
    • Protect Our $280 + Billion Exhibitions, Meetings and Events Industry
    • Sponsorship 2020 Sell More, Push Boundaries, Deliver on ROI
    • Stop Talking About Data and Do Something With It... How IAEE is Using Data to Build a Better Expo! Expo!
  • IAEE White Paper Addresses Personally Identifiable Information and Data Security

    The International Association of Exhibitions and Events™ (IAEE) released a 17-page report titled, Personally Identifiable Information – Data Security, providing a thorough overview of various aspects and considerations regarding personally identifiable information (PII) for the non-technical reader.
     
    “How data is handled should be a high-level priority for all exhibition industry organizations. Understanding the importance of PII and the many considerations in securing the safety of your organization’s systems is complex,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “Our goal is for this report to serve as a helpful resource for both IT staff, as well as the layperson, in understanding what PII is and steps to take in protecting data.”

    Personally Identifiable Information – Data Security resulted from the collaborative work of the Personally Identifiable Information (PII) subcommittee within the IAEE Technologies Committee, and addresses the following topics:

    • Types of Data and Categorization
    • Governance and Training
    • Data Ownership
    • Identity Access and Management
    • Integrations
    • Data in Motion
    • Data at Rest
    • Internal Security Controls
    • Onsite Considerations

    “To everyone but the most experienced security professional, cybersecurity seems like the Wild West cloaked in a unique language of its own,” said IAEE Technologies Subcommittee – PII Data Security Chairperson Brian Scott, CIO. “With the critical nature of these risks, it’s important that every professional have at least a cursory understanding of the concepts included under the wide umbrella of information security. To help IAEE members understand these concepts, I was pleased to lead a subcommittee of the Technologies Committee to consolidate and explain the basic fundamentals of data security.”

    As a service to the exhibitions and events industry, IAEE is making this important report available at no cost. Click here to download Personally Identifiable Information – Data Security from the IAEE website.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
  • Be a Game Changer!

    Be sure to check the 2018 CEM Learning Program Calendar as we are continually adding on-location courses near you. Below are some opportunities available to complete your courses online and on-location.

    Who will be this year’s Bob Dallmeyer Educator of the Year? You Tell Us!
    The Bob Dallmeyer Educator of the Year Award is presented to IAEE members who possess outstanding creativity, a positive attitude and the ability to transfer knowledge through good communication skills and innovative teaching to promote life-long learning to exhibitions and events industry professional – this includes CEM Learning Program Faculty! Know someone who fits this description? Read the complete award criteria here and then log in to your IAEE Member Dashboard to submit your nomination – it is quick and easy! While you are at it, check out the other award categories and take the opportunity to recognize other outstanding members’ contributions. The deadline to submit nominations is 15 May, we look forward to receiving your nominations!

    Need funding for CEM Courses?
    The Bob Dallmeyer Education Fund Task Force is committed to recognizing deserving individuals by providing funding for them to further their professional growth in the exhibitions and events industry. Funds received may be used towards the CEM Learning Program and there is no stated limit to the amount that can be requested or granted.

    All applications, including required attachments, must be received by one of these two deadlines:
    • 1 April - Recipients will be notified by 15 May.
    • 1 September - Recipients will be notified by 15 October.

    Click here to learn more and apply.

    Upcoming U.S., Global and Online Courses
  • 2018 CEM Courses - Register Now!

    Registration for the 2018 CEM courses is now available at https://splash-cem2018.streampoint.com/.

    Below are the upcoming courses:
    • 30 January - 27 February 2018
      Online - Conference and Meeting Management
    • 30 January - 27 February 2018
      Online - Strategic Planning and Management
    • 27 February - 27 March 2018
      Online - Housing and Registration Management
    • 27 February - 27 March 2018
      Online - Finance, Budgeting and Contracts

    Questions? Please contact Jennifer Potter at jpotter@iaee.com.
  • CEIR Announces 2017 Third Quarter Index Results

    DALLAS, 7 December 2017 – The Center for Exhibition Industry Research (CEIR) reports that performance of the exhibition industry in the third quarter of 2017, down 0.7% from a year ago, was impacted by factors related to several large exhibitions in the Consumer Goods and Retail Trade (CG) and Sporting Goods, Travel, and Amusement (ST) sectors.

    The weaknesses in those events were attributable to event-specific factors not related to the overall exhibition industry or the economy, as both consumer disposable income and consumption expenditures remain strong. Excluding the CG and ST sectors, the exhibition industry gained 2.8% from a year ago.

    Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-on-Year % Change, 2011Q1-2017Q3

    Figure 1:

    All exhibition metrics in the third quarter posted negative year-on-year losses, except Attendance which gained 3.4% (Figure 2). Real Revenues (nominal revenues adjusted for inflation) posed the largest decline of 3.0% whereas Exhibitors and Net Square Feet declined 2.1% and 1.1%, respectively. The results in the Attendance metric for the third quarter bodes well for the exhibition industry, as Attendance is a leading indicator.

    Figure 2: Quarterly CEIR Metrics for the Overall Exhibition Industry,
    Year-on-Year % Change, 2017Q3

    Figure 2:

    “The decline was a temporary setback as economic fundamentals still point to moderate growth for the exhibition industry,” said CEIR Economist Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc. Shaw further notes, “In looking at performance of the industry cumulatively from Q1 through Q3, all metrics remain in positive territory. Even with the negative performance in Q3, the overall Index growth for the first three quarters still achieved a moderate 1.6% growth rate (Figure 3). Nonetheless, the exhibition industry lagged U.S. GDP growth of 2.2% during the same period.”

    CEIR CEO Cathy Breden, CMP, CAE added, “While the results of the third quarter might appear dire, it is important to keep in mind that without the outliers, the exhibition industry gained 2.8% over a year ago. Our industry is still forecast to grow through year-end.”

    Figure 3: CEIR Metrics for the Overall Exhibition Industry,
    Year-on-Year % Change, 2017 Cumulative Q1 Through Q3

    Figure 3:

    About CEIR

    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • IAEE Announces 2017 Art of the Show Competition Results Competition Honors Excellence in Exhibition

    DALLAS, 25 October 2017 – The International Association of Exhibitions and Events™ (IAEE) announces the results of its annual Art of the Show Competition. The winners were selected for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be featured in a gallery style display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 28-30 November 2017 in San Antonio, Texas.

    “The Art of the Show Competition provides a nice overview of how the industry is developing because marketing touches on all aspects of any show,” noted IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “We are able to see what’s hot and what is resonating in trade shows since Art of the Show is the only marketing competition specifically targeted to the exhibitions and events industry.”

    The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry. It includes 15 different categories of competition, spanning three show sizes. The entries are judged by an independent panel of judges who score the entries based on each category’s criteria. Each year, IAEE presents a Best of Show award, which is the highest scoring entry across the entire competition.

    This year’s Best of Show winner is the Greater New York Automobile Dealers Association for its New York International Auto Show entry in the Social Media Campaign: Over 200,001 nsfcategory.

    FOR IMMEDIATE RELEASE
     IAEE Announces 2017 Art of the Show Competition Results
    Competition Honors Excellence in Exhibitions and Events Marketing Materials

    Click here to view the complete 2017 Art of the Show Competition Winners Gallery.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
  • 2017 CEIR Attendee Floor Engagement Study Part Eight

    2017 CEIR Attendee Floor Engagement Study Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

    The Center for Exhibition Industry Research (CEIR) announced today the release of Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models, the eighth and final report in its series on attendee floor engagement.

    Results in this report reveal exhibition organizers are dedicated to ongoing continuous improvement to assure attendee engagement efforts are they best they can be, with 94% indicating they have a process to evaluate these activities.

    When it comes to how organizers aim to improve their attendee floor engagement approaches in the future, interactive education and use of analytics to personalize the experience rise to the top.

    The report also uncovers an appetite for looking beyond today’s traditional trade show floor model, with more than half saying they are considering new floor models and floor layouts to enhance attendee engagement in the next several years. Results suggest some organizers will experiment with formats that exclude pipe-and-drape floor layouts. Nearly the same percentage of organizers and exhibitors are interested in experimenting with this layout.

    “Exhibition organizers are operating in tremendously dynamic, transformative times,” said CEIR CEO Cathy Breden, CMP, CAE. “Exhibitor marketing practices are evolving and so are B2B exhibition attendee engagement preferences. It is vitally important that organizers remain focused on improving and evolving attendee engagement offerings in tandem with these changes. This report provides a useful benchmark report to compare one’s practices to industry norms. It can help support and maximize the success of organizers’ strategic planning efforts."

    This 20-page report provides an overview of exhibition organizer evaluation practices relating to attendee floor engagement efforts. Areas covered are listed below. It also provides commentary on how processes and future plans are put into action per surveyed organizer executives.
    • Timing of evaluation processes (whether real-time or post-show)
    • Metrics used (12 metrics)
    • Areas of focus for future attendee engagement enhancements (11 areas)
    • Level of interest in new models and floor layouts (7 models/floor layouts)
    In addition to total results, this report identifies unique differences by industry sector, exhibition size, regional scope of exhibition participation, and by independent or association organizer.

    Click here to download Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models.

    About the 2017 CEIR Attendee Floor Engagement Study
    Reports from this landmark study series offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and, more importantly, which of these tactics attendees use most – a signal of high engagement. Commentary from exhibitors is also provided illustrating how key trends are put into action.

    The 2017 Attendee Floor Engagement Study consists of the following reports:
    Part One: Exhibitor In-booth Tactics – People, Product, Education, Emotion and Other Tactics
    Part Two: Exhibitor In-booth Tactics – Use of Exhibition Organizer Digital Tactics and Other Services
    Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes
    Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models
    Part Five: Exhibition Floor Networking Opportunities outside Exhibit Booths
    Part Six: Exhibition Floor Product Engagement Activities outside Exhibit Booths
    Part Seven: Exhibition Floor Learning Activities outside Exhibit Booths
    Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • Earn credits towards your CEM Certification or Recertification at Expo! Expo!

    Choose from one of the five CEM Learning Program courses below that will be offered following Expo! Expo! on Friday, 1 December 2017. For details on the CEM Learning Program and a complete schedule, visit www.iaee.com/cem/

    2017 Expo! Expo! CEM Courses on Friday, 1 December

    Conference and Meeting Management, Donna Johnson, CTS, CMP, CEM
    Event Marketing, Kimberly Hardcastle-Geddes, CEM
    Event Operations, Bruce Lemmon, CEM
    Finance, Budgeting and Contracts, Steven Hacker, CAE, FASAE, CEM
    Floor Plan Development, B. Murphy, CEM

    CLICK HERE FOR COURSE DESCRIPTIONS

    Additional required fee: $299.00 member/ $440.00 non-member. CEM course registration will close on Thursday, 30 November 2017 at 5:00pm CST. There is no on-site registration available.

    All courses will be held at the Henry B. Gonzales Convention Center.

    For complete requirement and how to apply for the CEM Learning Program, please visit here.

    All courses materials are available for immediate download in the Student Resource Center in Blackbard. If you do not have a log in for Blackboard, please contact the CEM Program Manager at cem@iaee.com or 1+ (972) 687-9224.  

    You may register for CEM only as a package type. If your company is exhibiting on the Expo! Expo! show floor, please select Yes to the question, "Are you exhibiting?" under the Supplier button. If you are booth staff, you will be able to add the CEM courses through your company contact. Tradeshow organizers may choose the Attendee button and register for CEM only. If you have any questions about registering for CEM at Expo! Expo!, please contact registration@iaee.com.

    Each course is worth 6 credit hours towards CEM recertification.
  • Exhibitor Retention Benchmarking Tool through CEIR

    Check out the Exhibitor Retention Benchmarking Tool through CEIR (The Center for Exhibition Industry Research) and compare the exhibitor retention rate for your event and measure it against key benchmarks.  Business Intelligence, Designed & Powered by a2zInc. 
  • IAEE Announces New Partnership with BluePay

    The International Association of Exhibitions and Events™ (IAEE) is proud to announce its partnership with BluePay, an industry-leading electronic payments provider. As the only payments partner for IAEE, BluePay’s best-in-class technology, coupled with its award-winning support, is guaranteed to add value to IAEE members by providing a secure, streamlined and cost-effective credit card and ACH acceptance solution.

    BluePay is an experienced payments partner in the meetings and events space, teaming up with well-known leaders including Maritz, Destinations International (DI), and Experient.

    “We are thrilled to partner with BluePay and be able to offer these award-winning services to our members,” said IAEE President & CEO David DuBois, CMP, FASAE, CAE, CTA. “BluePay affords the opportunity for members to save substantial money on processing fees with an added layer of data security, and allows IAEE to provide additional services to members through our preferred partner program. BluePay will have a presence in the IAEE pavilion at Expo! Expo! in San Antonio, TX this 28-30 November to answer questions during exhibition hours.”

    “As a merchant account provider and a technology company, BluePay is unique because we can truly provide an all-in-one payment solution,” said Juan Ortiz, Executive Vice President of National Sales at BluePay. “Our proprietary gateway technology allows us to offer US and Canadian members a merchant account, payment gateway and ACH processing all through one company. By consolidating vendors and streamlining the payment process, we can ultimately make IAEE members more efficient from both an economical and operational standpoint.”

    BluePay is excited to connect with member organizations at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2017 on 28-30 November in San Antonio, Texas. The event will provide a great platform to understand members’ payment processing challenges and help them realize the benefits of working with an all-in-one payment processing partner.

    About BluePay
    BluePay is a leading provider of technology-enabled payment processing for merchants in the United States and Canada. Through physical POS, online, and mobile interfaces, as well as CRM and ERP software integrations, BluePay processes business-to-consumer and business-to-business payments while providing real-time settlement, reporting, and reconciliation, along with robust security features such as tokenization and point-to-point encryption. BluePay is headquartered in Naperville, Illinois, with offices in Chicago, Maryland, New York, and Toronto. For more information, follow BluePay on Facebook, Google+, Twitter, and LinkedIn, or visit www.bluepay.com.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
  • IAEE Announces 20 Under 30 Honorees to Be Recognized at Expo! Expo! 2017

    DALLAS, 16 October 2017 – The International Association of Exhibitions and Events™ (IAEE) has selected this year’s honorees of its 20 Under 30 recognition program, which affords young professional exhibitions and events organizer members the opportunity to experience Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 28-30 November 2017 in San Antonio, Texas.

    IAEE believes that by recognizing and elevating these young leaders, the evolution and distinction of the exhibitions and events industry will be fostered around the globe. In addition to receiving a complimentary full registration to Expo! Expo! IAEE’s Annual Meeting & Exhibition and lodging for three nights, honorees will be recognized throughout the annual meeting and formally at the IAEE Annual Networking Luncheon and Awards Presentation on Thursday, 30 November 2017.

    “IAEE’s 20 Under 30 program provides a great opportunity to young professionals who may not be able to attend Expo! Expo! otherwise,” said IAEE EVP & COO Cathy Breden, CMP, CAE. “Likewise, it allows us to nurture YPs with resources they can apply to keep our industry strong as they become future leaders. It is definitely a two-way relationship that benefits both sides.”

    The 20 Under 30 program provides selected honorees with not only industry and leadership education for professional growth in the exhibitions and events industry, but also lifelong connections with fellow honorees and attendees.

    The following individuals were selected as this year’s 20 Under 30 honorees:

    Abby Abdala
    Manager, Partner Solutions
    ASIS International 

    Luis Alvarez
    Digital Fulfillment Coordinator
    Informa Exhibitions US 

    Ian Blackwood
    Customer Service and Logistics
    Taffy Event Strategies 

    Christopher Bonifati
    Attendee Services Coordinator
    American Pet Products Association (APPA) 

    Trevor Borie, CVEP
    Administrative Coordinator
    M. A. R. Association & Meeting Management 

    Laura Bott
    Event Coordinator
    SmithBucklin 

    Bethany Burchill
    Meetings & Exhibits Coordinator
    American Counseling Association (ACA) 

    Gabrielle Chiddy
    Marketing Strategist
    United States Institute for Theater Technology, Inc. (USITT) 

    Taylor Dudley
    Operations Manager
    Emerald Expositions 

    Corinne Dwyer
    Global Events Specialist
    Professional Retail Store Maintenance Association (PRSM) 

    Brittany Faust
    Project Coordinator – Exhibitions & Events
    Association of Equipment Manufacturers (AEM) 

    Alison Heathcote
    Exhibits Coordinator
    Hospitality Financial Technology Professionals (HFTP)

    Brittany Jackson
    Senior Coordinator
    SmithBucklin 

    Samantha Lohse
    Project Manager
    National Business Aviation Association (NBAA) 

    Chandra Major
    Conference Coordinator
    Emerald Expositions 

    Ronika Nash
    Convention Coordinator
    Texas Association of School Boards (TASB) 

    Meaghan Rhame, CMP
    Events and Programs Coordinator
    Texas Computer Education Association (TCEA) 

    Brian Rhinehart, CEM
    Exhibits Coordinator
    True Value Company 

    Ashley Secondini
    Marketing Manager
    Questex LLC

    Christen Tye
    Associate Education Manager
    Informa Exhibitions – World of Concrete

    Click here for complete details about Expo! Expo! IAEE’s Annual Meeting & Exhibition 2017 to be held 28-30 November in San Antonio, Texas.

    About IAEE
    Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
  • Ceir: Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths

    CEIR Publishes Seventh Report in Series Focusing on Attendee Floor Engagement Tactics Interactive Learning Generates Highest Attendee Use

    The Center for Exhibition Industry Research (CEIR) announced today the release of Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths, the seventh report in its newest series on attendee floor engagement.

    CEIR’s earlier study, the Attendee Retention Insight Study, revealed that a driver of repeat attendance is the chance for learning engagement opportunities on an exhibition floor. Learning activities on an exhibition floor are a driver for repeat attendance, especially for smaller exhibitions.

    Many business-to-business exhibitions offer conference programs that take place in meeting rooms away from the trade show floor. This study reveals that 85 percent of organizers provide learning opportunities on the show floor as well.

    When it comes to exhibition floor learning activities, interactive formats are more likely to enjoy the highest level of attendee use.

    “Offering attendees learning opportunities on a show floor is a powerful way to enrich the attendee experience,” stated CEIR CEO Cathy Breden, CMP, CAE. “It offers additional ways to help them achieve their learning objectives. This is a win-win for attendees that participate and for exhibitors that sponsor these activities.”

    This 14-page report inventories the availability and performance of 11 learning activities organizers can make available on an exhibition floor in common areas. It identifies which activities are most popular, which enjoy the highest rate of exhibitor sponsorships and most importantly, which enjoy the highest rate of attendee use, according to organizers and exhibitors that sponsor them.

    In addition to total results, this report identifies unique differences by exhibitor, by industry sector, the extent of exhibition activity and other key demographics. By exhibition organizer, differences are reported by an event’s size.

    Click here to download Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths.

    About the 2017 CEIR Attendee Floor Engagement Study
    Reports from this landmark study series offer exhibitors and organizers a comprehensive resource to help understand the range of attendee engagement tactics used on the exhibition floor and more importantly, which of these tactics attendees use most – a signal of high engagement. Commentary from exhibitors and organizers is also provided illustrating how key trends are put into action.

    The 2017 Attendee Floor Engagement Study consists of the following reports:

    Part One: Exhibitor In-booth Tactics – People, Product, Education, Emotion and Other Tactics
    Part Two: Exhibitor In-booth Tactics – Use of Exhibition Organizer Digital Tactics and Other Services
    Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcome
    Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models
    Part Five: Exhibition Floor Networking Opportunities outside Exhibit Booths
    Part Six: Exhibition Floor Product Engagement Activities outside Exhibit Booths
    Part Seven: Exhibition Floor Learning Activities outside Exhibit Booths
    Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

    About CEIR
    CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
  • IAEE YP CONNECT

    LETTER FROM THE CHAIR
    Hello Young Professionals! 

    Summertime may be coming to a close, but fall conference season is upon us. For the Young Professional Committee, we are gaining speed and gearing up for Expo! Expo! IAEE's Annual Meeting & Exhibition 2017. We have been working hard over the last couple months to fully prepare all Young Professionals before they arrive on-site. 

    We invite you to the Pre-Expo! Expo! Nationwide Meet Up taking place on 15 November hosted by your local chapters. Visit industryhappyhour.com to RSVP for an event near you. This is a terrific way to meet people attending Expo! Expo! prior to arriving and making connections before your brain is packed with knowledge. With help from the Expo! Expo! Education subcommittee, we put in our input for the most beneficial education sessions for YPs. All education sessions have been posted online, so make sure to check out which ones you’re attending. Whether this is your first Expo! Expo! or you’re a veteran Expo! Expo! attendee, we will be distributing our annual “YP Know Before You Go Guide” at the Pre-Expo! Expo! November Meetup. Don’t see your chapter is listed or hosting an event? Contact your chapter to help plan one.

    In the beginning of the year, I challenged you to step out of your comfort zone and help fellow YP involvement. If you are attending Expo! Expo! and are still nervous being on-site, the IAEEYP Committee is there to help! We have Expo! Expo! YP Ambassadors ready for any questions you have, and they will be wearing lapel pins for easy identification. Be sure to join us at the YP Party on Monday, 27 November at 7 p.m. in San Antonio, Texas! 

    I hope to see you soon at Expo! Expo! 2017 in San Antonio! Remember I am always here if you have any questions or want more information about the Young Professional Committee. Contact me at MHamill@IAAPA.org or 703-299-5748. Have an amazing fall season, and see you soon! 

    Molly Hamill, CMP
    International Association of Amusement Parks and Attractions (IAAPA)
    2017 Young Professionals Committee Chairperson

    Read both YP Spotlights:
    Krista DeBrosse
    International Trade Show Coordinator
    PMMI

    Winnie Liu
    Sales Director, International Business Development
    Emerald Expositions
  • CEM Week Cleveland 2017

    CEM Week provides participants the only opportunity to take five courses and complete five exams in one week. Along with being able to complete over half of the program in a condensed timeframe, previous attendees have said, “The interaction with other classmates is what makes this worthwhile.” Group discussions and class exercises are structured so students actively participate and gain practical knowledge of the course material.

    Registered attendees – immediately download copies of all course modules in the Student Resource Center in Blackboard. If you have not received your User Name and Password for Blackboard, please contact cem@iaee.com.
  • IAEE: Art of the Show 2017

    YOU HAVE ONE WEEK LEFT TO ENTER THE IAEE ART OF THE SHOW COMPETITION!

    The IAEE Art of the Show Competition is built specifically around marketing activities directly related to promoting exhibitions and events, so check out the categories below and send in your team’s outstanding work! Winners will be recognized at Expo! Expo! IAEE’s Annual Meeting & Exhibition in San Antonio on 28-30 November.

    If you worked to attract attendees:
    Attendee Promotion Brochure
    Attendee Promotion Campaign
    Email Promotion Campaign

    If you worked to enhance attendees’ show experience:
    Attendee/Booth Interaction
    Most Innovative Use of Technology
    Show Daily
    Signage/Décor
    Social Media Campaign

    If you worked to promote and/or grow your show brand:

    Industry Promotion
    Print Advertising Campaign
    Show Brand Design/Development
    Show Promotion Website

    If you worked to develop relationships with your exhibitors, suppliers and industry partners:
    Convention Center Promotion
    Exhibit Sales Brochure/Prospectus
    Sponsorship Program

    Show off your art of marketing your show and enter the IAEE #ArtoftheShow Competition! The deadline to submit entries is next Thursday, 31 August.

    Start Your Entry Now!